Are Writing Mistakes Costing Your Business Money? - Zable Fisher Public Relations

Are Writing Mistakes Costing Your Business Money?

While most of us are not writers by trade, writing is required in the course of our business lives — whether we are composing email messages, crafting website copy, drafting an article, or creating social media posts.

Lately, I’ve been noticing an increase in the amount of poor writing I’m seeing. Writing coach Josh Bernoff agrees. He says that a major reason for bad business writing is that “people are so busy that they don’t take the time to go back and improve what they’ve written.”

Bernoff surveyed over 500 people who were either consuming or producing business writing. The number one problem was that the length of written communications was too long. “Writers must get to the point quickly,” said Bernoff. “In a world where people are reading everything on a screen, where their attention is easily diverted, you want headlines in the first few sentences to immediately get across what’s important. Another problem is ‘toxic prose’: excessive use of jargon, passive voice, and weasel words like ‘deeply’ and ‘very’ which reduce the amount of meaning.”

Poor writing isn’t something to take lightly. This problem costs businesses billions.

What? Yes! Here are just a few of the ways:

Whether you love it or hate it, writing is a necessary activity in the business world. Take the time to review everything you write, keep your prose as concise as possible, and use the active voice and clear wording. This will help your business avoid losing money as a result of bad writing, and may even help you increase sales by standing out from your competition.

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