There’s lots of money to be made by selling customized products. First of all, it’s a new source of revenue for the product company. Second, if your customer keeps the item for a long time (think of wine bottles with the bride and groom’s name and wedding date), the branding opportunities are tremendous.
Still, I had to laugh when I read about vanity ketchup bottles in today’s USA Today. Heinz ketchup will now let you put a personal message on its bottles, for up to $6 a bottle.
Now I understand the chocolate stuff. You know — M&Ms with personalized messages, and customized Hershey bars. I mean, for parties, weddings, new babies, even business gifts, the personalized candy makes sense. But ketchup? I can’t imagine handing out Heinz bottles with my daughter’s name on it for birthday party favors, or my company name on it to clients. Wait a minute. Maybe I could give them away with my company name to restaurant prospects. Now that’s a tasty idea.