I finally let my husband buy a pair of Crocs the other day. Much as I was against him buying them, I had a fleeting thought: what if he died and I hadn’t let him get his Crocs? I guess it was a moment of weakness.
Last week I noticed 80% of the kids in the pediatrics waiting room (including my daughter) were wearing Crocs. If for some strange reason you don’t know what Crocs are, they are those rubbery clogs that everyone’s wearing. They’re supposed to be super comfortable, but I think they’re hideously ugly (at least on adults – on some kids they’re pretty cute).
At a barbeque with friends and kids last night, I mentioned to my friend that my husband had gotten Crocs. She told me that her husband bought her Crocs for her birthday. She then said that when her sister moved to Colorado a while back that Crocs were all the rage. Maybe because of all those outdoorsy folks. Or the fact that Crocs is headquartered there.
From a P.R. perspective, I marvel at the spread of Crocs. This is word-of-mouth marketing at the ultimate level. Yet it also offers possibilities for other products. If a shoe is ultra-comfortable, it doesn’t seem to matter what it looks like, for a large part of the population. Of course for me, the ultimate product would be a stylish, ultra-comfortable shoe. That’s something I’d be happy to promote.