“Margie is the best vendor I have ever worked with. She and her team
at Zable Fisher Public Relations are perhaps the top agency in the
industry for small to medium-sized businesses looking for quality
results at a reasonable price, and is one of the few PR shops that
works on the "pay for performance" model -- no results, no charge.
Margie has been extremely instrumental in getting our firm, along
with its story and products, top-shelf recognition from major media
outlets like the New York Times, Newsweek, Fortune and CNN, among
many others, at a fraction of the cost a "traditional" public
relations agency would charge. Highly Recommended.”
David Young,
CEO, BMIGaming.com,
2007 Inc. 500 winner, Top 500 E-Retailer from Internet Retailer
"Having our Gourmet Key Lime Bundt Cake selected as
one of "Oprah's Favorite Things, 2004" was not just a huge honor it
was also a huge Public Relations opportunity for We Take The Cake.
I looked to Margie to help me capitalize on this newfound fame with
more placements. Margie was able to secure a spot for us on the Food
Network and in the Associated Press.
Margie is an asset because of her great insight, contacts and
invaluable business advice. But, Margie's customer service and
follow-up is what "takes the cake".
I firmly believe that P.R. is the only way to get your name out
there. So, call Margie!"
"Margie Fisher has provided excellent
public relations counsel and services to Vitacost.com at very
reasonable prices. Her efforts have resulted in numerous favorable
articles for the nutritional industry with many featuring or
mentioning Vitacost.com in various consumer magazines, newspapers,
etc. I would highly recommend her to any company seeking high
quality public relations services at affordable prices."
Wayne Gorsek, CEO,
Vitacost Inc. www.vitacost.com
Inc. 500 Hall of Fame, Top 500 E-Retailer from Internet Retailer
"Your publicity efforts for the launch
of our Temequila product have gone beyond our wildest dreams. Our
appearances in USA Today, CNBC, the Associated Press, the Los
Angeles Times and the hundreds of other media outlets we have gotten
coverage in have set our product up for success."
“In the last twelve months The Zable
Fisher team has gotten Glamajama placements on the Today Show, in
Working Mother Magazine, Woman’s World Magazine, ePregnancy
Magazine, L.A. Parent Magazine, the Dallas Morning News, Atlanta’s
Star 94 Giftionary radio show, and more. In that same time period,
we have grown, and our products are now in Nordstrom’s, worn by more
stars (such as Lisa Rinna on Dancing with the Stars) and are now top
sellers in Japan,”
Heather Nolte,
Founder,
Glamajama
Glam Clothing for Babes www.glamajama.com
“Margie is brilliant! She has an uncanny ability to immediately
dissect any business situation, throw out what's not working,
maximize what is working and streamline the path to success. She's a
people person extraordinaire, a marketing genius, and my own most
trusted mentor. Bottom line - no matter how successful you are, if
you're not working with Margie, your business isn't doing as well as
it could.”
Wendy Guarisco, Owner/Publicist,
The Guarisco Group
“Margie knows the media relations game, and adheres to the key
rules: First, when calling, she ALWAYS asks if I have time to talk
(do this, and any PR pro will have my ear for a minute or five);
second, she never calls without having something truly of worthy of
discussion (in other words, she doesn't waste my - or her own -
time); and third, she's a partner in my efforts to write interesting
stories. I'd pay to have someone like her working for me. Lucky for
me, I don't have to, because symbiosis is the hallmark of a good
journalist/publicist relationship. If you're looking for a PR pro,
you can't go wrong with Margie on your team...”
“Margie is a talented and creative media relations and business consultant. She thinks outside the box for herself and her clients, giving her a distinct edge. Margie is passionate about what she does and it shows.”
"If you're a small business and you think you can't sell your
products to Target, think again. Margie presents the information in
an easy-to-understand style, and includes resources that can help
you. ‘Skyrocket Your Sales by Getting Your Product on the Shelves at
Target’ is a great Report."
Guy Kawasaki,
Entrepreneur Magazine "Wise Guy" columnist, author, top blogger and
Founder of www.alltop.com
"Regarding Quick Start Product Publicity
Program: “I tried for years to contact media outlets through
personal networking then finally bought a list and pitching tips
from Margie. I followed her method and it was spot on! I got many
personal responses and at least three product placements on my first
try. Her lists are thorough, detailed and current. Plus, Margie is a
dream to work with! She responds quickly, if not immediately, and
always has a good answer to my questions. I am so pleased to have
made this connection.”
Paxson MacDonald, Owner,
Marketing Management
"Rarely have I enjoyed working so much with a vendor as I have with
Zable Fisher Public Relations. Margie is a great resource, is very
strategic, and has been instrumental in getting our company top
publicity placements, including Good Morning America, Better Homes &
Gardens, Redbook, First, Woman's World, All You, and many more. Her
company's pay for placement publicity model really works for us."
Robert Gilbreath, Director of Ecommerce,
Marketing and Analytics,
"We read about Zable Fisher Public Relations in the Wall Street
Journal in 2007. Intrigued by the pay for placement publicity model,
we contacted Margie, and have been working with her ever since. Our
company has grown and changed and Margie and her team have been
there over the years to help us get publicity. Since working with
Zable Fisher Public Relations, our companies have received publicity
placements in Parenting Magazine, the Wall Street Journal, WABC-TV,
Woman's World, Southern Living, Pregnancy Magazine, Redbook, and
many more."
T.C. Waugh, Co-Owner,
John Christian Jewelry and Carved
Creations Jewelry
Free Report Shows How to Get Product Publicity That Leads to
Massive Sales
Product Manufacturers and Retailers:
"Would You Like to Get Thousands of
Dollars of Additional Sales?”
Margie Zable
Fisher
president of
Zable Fisher Public Relations
A couple
of years ago, one of my clients’ products was featured in the
December “O List” of Oprah Magazine – the publication’s
Holiday Gift Guide. That
one placement led to hundreds of thousands of dollars of sales.
While
that is obviously a “home run” in the product publicity world, one
thing is for sure: publicity placements lead to product sales.
What If There Was a Way for You to Get
Product Publicity Easily and Quickly, by Doing Your Own P.R.?
And
What If That Information Was Free?
I’m
guessing that you’d want to know more.
And
you’re probably thinking, “There is no such thing as free P.R.”
In
this case, there is! Of course, I also want to
share something special with
you later in this message. But right now, let me tell you
about this FREE Report:
Announcing My Brand New, FREE Special
Report
“Quick Start Free Product Publicity
to Sales Program”
Here’s What You Get:
A
simple process you can use to pitch your product to the media –
including a written email pitch, letters to enclose with product
samples, phone scripts, and more
Exactly how to describe your product so that the media is
scrambling to include it in their editorial coverage
Examples of the five types of product publicity coverage you
can get in the media
The true costs of a publicity campaign and what results you
can expect
TIME OUT:
Before you read any further, go ahead and grab my new Special
Report, “Quick Start Free Product Publicity to Sales,”
for free.
There's no obligation. It's a free gift only for a limited time.
Plus, you'll get our award-winning P.R. Tips and Special Offers.
You can unsubscribe at anytime -- but I don't think you'd want
to because of reader comments like these:
“We are a small (8 employees) woman-owned business and we would
like to thank you for your helpful P.R. tips.
We have conducted our own P.R. campaign
using your tips and have gotten 15 publicity placements in the
last two years.”
Check your email box in a few
minutes for your Free Report.
But for now - keep reading....
Okay… So Here’s the Something Special
I Told You About Earlier
For those of you who are familiar with my DIY PR programs, you know
that I am always trying to improve on them.
For 2012, I worked hard to put together something of exceptional value
for you.
The feedback I’ve gotten is that the hardest thing for you to get
is access to low-cost, relevant Media Lists. In other words, you
want the email addresses and phone numbers of top media contacts, so
you can pitch them on your products to receive editorial coverage.
Here are the ways you can
get Media Contact Information today:
Get access to the databases PR pros use, such as Cisionpoint
(formerly Bacon’s) – cost: $3,000 and up, annually
Buy a list from an independent company
Compile your own list, for free*
*Yes, you can compile your own list for free! You can check out the
mastheads of magazines, call the main number, and try to get the
phone numbers of each editor. You can also ask the operators at the
switchboard for email addresses. Sometimes they will give this
information out. If not, you can search online for mentions of these
editors, and try to track down this information.
Unfortunately, searching for media contact information will probably
take you many hours.
Luckily, There’s an Easy
Way to Get Relevant, Inexpensive Media Lists – From Me!
Why Would You Want to Buy
Media Lists from Me?
Here are three reasons:
They’re inexpensive
They’re updated (as of January 31, 2012) and relevant;
you’ll get a list of 30-80 top national media contacts for
your specific product, including titles, email addresses and
phone numbers, that my team and I use on a daily basis for
our own product clients
The format is easy to use – you’ll receive it in a
Microsoft Excel file
And here’s the best part:
With these media lists in hand, you’ll be able to immediately use
the materials from the program, quickly edit them with your product
information, and send the pitch to media contacts!
So, Are You Ready to Get Great Publicity?
I’m excited to share it with YOU.
That’s why even though access to media lists and databases can
cost hundreds and thousands of dollars, I’m offering this at a price
that anyone can afford -- $77 USD, for a limited time.
And since it’s a digital product, you pay no taxes or
shipping fees.
Could I get much more for it? Of course. But I wanted this to be an
easy decision for you. That's why I'm also giving you...
3 FREE Bonuses For Ordering By Midnight
Bonus #1: As a special free bonus for acting quickly, I’ll
also give you a copy of one of my Secret
Weapons -- the 2012 Editorial Calendars
of top media outlets, such as O, the Oprah Magazine, InStyle,
Better Homes and Gardens, Parents, Real Simple, Fitness, Allure,
Woman’s Day, Martha Stewart Living, and more. Each Editorial
Calendar lists special editorial focus sections in each issue,
giving you a great opportunity to tie your story pitch into planned
coverage.
Bonus #2: My latest “Borrow My Winning Pitches”
contains recent pitches (most in
the last year) that led to product publicity coverage. You can use
them with a few edits for your product to get great publicity
coverage, too.
Bonus #3 - NEW!: Yes, there are
still reasons to use Press Releases. You’ll get my brand new “How and When to Use Press
Releases and Borrow My Winning Press Releases.”
But I don’t stop here. I am also offering:
My Personal Guarantee:
30 Full Days to Test-Drive This Program,
Risk Free!
I'm 100% confident that if you employ all the techniques and
resources I share with you, you'll receive at least DOUBLE
the value of this Program and Special Bonuses over the next
30 days. If the information I share isn’t worth double the value
of your investment, just ask me for a prompt refund within 30
days of your purchase. No reason needed. No questions asked.
Margie Zable
Fisher
president of
Zable Fisher Public Relations
I tried for years to contact media outlets
through personal networking then finally bought a list and
pitching tips from Margie. I followed her method and it was spot
on! I got many personal responses and at least three product
placements on my first try. Her lists are thorough, detailed and
current. Plus, Margie is a dream to work with! She responds
quickly, if not immediately, and always has a good answer to my
questions. I am so pleased to have made this connection.
~ Paxson MacDonald, Owner, Marketing Management
"Your publicity efforts for the launch of
our Temequila product have gone beyond our wildest dreams. Our
appearances in USA Today, CNBC, the Associated Press, the Los
Angeles Times and the hundreds of other media outlets we have
gotten coverage in have set our product up for success."
“Margie is the best vendor I have ever
worked with. We have gotten terrific publicity coverage, which
was critical to our rapid growth and achieving our goal of
getting on the Inc. 500 List.”
YES Margie, I Want this
Program and 3 Free Bonuses Right Now
I understand I'll receive an INSTANT downloadable copy of
this Program and three Bonuses. And I understand that I'm
covered by your risk-free guarantee, so if for any reason
I'm not happy, I can ask for a full refund anytime within the
next 30 days.
A
simple process you can use to pitch your product to the media –
including a written email pitch, letters to enclose with product
samples, phone scripts, and more
“Margie is the best vendor I have ever
worked with. We have gotten terrific publicity coverage, which
was critical to our rapid growth and achieving our goal of
getting on the Inc. 500 List.”
