Zabie Fisher

How to Create Online Press Releases That Get You Business

Posted October 5, 2007 No Comments

Thanks to the Internet, small business owners can now get the kind of visibility that was previously only available to large companies.One important Internet tool business owners can use to gain visibility is online press releases.
Read the rest of this article here: http://zfpr.com/public_relations_article_index.htm

Zabie Fisher

How to Get Target Stores Interested in Selling Your Products

Posted October 1, 2007 No Comments

 
 
By Margie Zable Fisher
Can I share a secret with you?
It’s not all that hard to get Target interested in selling your products.
Why would you want to sell to Target? Well, each of the 1,500 Target stores usually orders at least a half dozen products from each vendor — that’s at least 9,000 sales right out […]

Zabie Fisher

Tips for Optimizing Press Releases

Posted September 23, 2007 No Comments

Thanks to the internet, small-business owners can now get the kind of visibility that was previously only available to large companies. And one important tool that’ll help you achieve that goal is the online press release.
To read my full article at Womenentrepreneur.com, go to http://www.womenentrepreneur.com/column/1772.html

Zabie Fisher

Referrals - Respond Like Your Life is on the Line

Posted September 17, 2007 No Comments

Read a great article on referrals in the South Florida Business Journal.
The article was written by Ira Martin, a columnist for the South Florida Business Journal.
Here’s my favorite part:
“Unsolicited referrals come with liabilities that can crush you like a grape in a wine press. So, instead of being crushed like a grape, be fruitful and […]

Zabie Fisher

How to Become a Media Favorite

Posted August 22, 2007 No Comments

Want to know the secret of great public relations? Check out my tips on how to get the media to love you.  It’s my current column on womenentrepreneur.com.
Here’s the article:  http://womenentrepreneur.com/column/1630.html

Zabie Fisher

Business 2.0 and Public Relations

Posted August 4, 2007 No Comments

I read the August 2007 issue of Business 2.0 on an airplane last week. It was one of the few times that I’ve read every single article in a magazine.
The cover story is “The 29 Best Business Ideas in the World.” I have to give credit where it’s due. These were the most interesting stories […]

Zabie Fisher

Big Business vs. Small Business Publicity

Posted July 27, 2007 No Comments

Dr. Kevin Nunley wrote a nice article on P.R.
Here is my favorite part of the article:
“Large, in-the-news businesses like Amazon.com get coverage for practically any development. Political figures find their words in the media for almost any pronouncement. The local college football team gets press even if there is nothing much to cover.
Your small business […]

Zabie Fisher

Make the Most of Attending a Trade Show

Posted July 23, 2007 No Comments

When I told a friend that I would be attending a trade show next week, she said, “What are your goals for attending the trade show?”.
Umm, didn’t think about that before. I’ve been to several trade shows, and I never really outlined goals. But of course it makes sense.
So I researched how to prepare to […]

Zabie Fisher

Grammar Help - Finally

Posted July 16, 2007 1 Comment

I write constantly, but there are a few grammatical areas that always give me trouble. As always, Guy Kawasaki provided a great resource that solved that dilemma. Guy references another site, dumb little man tips for life, that references tips from the Purdue online writing lab. I finally got answers to some nagging grammatical questions. […]

Zabie Fisher

Why I Decided to Put Google AdSense on theprsite.com

Posted July 5, 2007 1 Comment

I have gotten lots of terrific feedback on the update of my Web site, www.theprsite.com.
However, one new addition caused several negative comments. And that was the addition of Google AdSense ads (for those of you who don’t know what this is - they are Google pay-per-click ads that you can list on your site, and […]