Zabie Fisher

What Blogs are Worth Reading?

Posted March 3, 2008 No Comments

A new site is listing top blogs in all kinds of categories. The ratings are based on layout and usefulness of content. The site is www.blogged.com and I heard about it in a terrific Small Business blog, Small Business Trends. 
Read the entire blog post here.

Zabie Fisher

11 Internet Myths DeBunked

Posted February 22, 2008 2 Comments

Just read a great article, for everyone from those of you who think you don’t need a Web site to those of us who think we’re knowledgeable. Some of my favorite myths from Justin Kitch: 

My site is just for customers
My Internet strategy is my Web site

Read the full article here.

Zabie Fisher

Women Business Owners and Money – Do You Have an Abusive Relationship with Money?

Posted February 18, 2008 No Comments

This is a great article by my friend and top business coach Suzy Girard-Ruttenberg.  She has worked with me and my money issues for a long time and I have to say that every woman business owner I’ve met has issues with money. 
Take this quiz and find out if you need to work on your […]

Zabie Fisher

10 Easy Packaging Improvements For More Sales In 2008

Posted January 28, 2008 No Comments

JoAnn Hines, the Packaging Diva, wrote a great article on packaging.

Here is an excerpt: Well, we are into the New Year and everyone is making resolutions on how to improve in 08. It’s time to seriously think about your product and it’s packaging, too. Just like we do with our mental, emotional and physical aspects of […]

Zabie Fisher

Public Relations Opportunity: Wall Street Journal Top Small Workplaces Award

Posted January 11, 2008 2 Comments

Being recognized as a great place to work has incredible benefits.  Not only is it a great recruiting tool, but people would rather do business with a company that has happy employees. 
This is the second year for the Wall Street Journal’s Top Small Workplaces award, and it’s a great opportunity for small businesses with […]

Zabie Fisher

Two Ways to Sell Out of Products

Posted December 31, 2007 No Comments

First let me tell you about the products: 
I have been wearing a great nail polish for about two months – China Glaze VIII – an eggplant color.  Although I get my nails done, occasionally the polish chips, so I wanted to buy my own bottle.  I couldn’t find it anywhere, and finally ordered it […]

Zabie Fisher

Small Business Idea-Generation – Innovate Like Edison

Posted December 10, 2007 No Comments

I am really enjoying the book co-written by my friend Sarah Caldicott, titled Innovate Like Edison.   
For those of you who have trouble coming up with ideas, you might get help with the free Edison Innovation Assessment and Blueprint available at http://www.innovatelikeedison.com/.

Zabie Fisher

10 Reasons I Don’t Respond to Phone Calls or E-mails

Posted November 9, 2007 No Comments

I’m not a bigwig or anything, but I still don’t have the time or the inclination to respond to all of the phone calls or e-mails I get. As I learned from my business coach Suzy Girard-Ruttenberg, the best business coach ever, I don’t have to respond to everything. 
In case you’re wondering why I […]

Zabie Fisher

Pitching Your Local TV News Channel – Publicity Tips

Posted November 2, 2007 No Comments

Sabrina Hughes, an assignment editor at Bay Area NBC affiliate KNTV, shared some pitching tips in Bulldog Reporter’s Daily Dog newsletter. 
Here are my favorite tips: 
·       Include general “news tip” email addresses in distribution lists. “People should pitch the assignment desk first,” Hughes advises. “If you have a previous relationship with a reporter, pitch them too. All […]

Zabie Fisher

Entrepreneurial Lessons from a Waiter

Posted October 12, 2007 No Comments

I really enjoyed this blog post from Wendy Piersall, titled “Can Waiting Tables Teach You How to be an Entrepreneur?”
The tips are great.  My favorite is this part:
You’re in a Service Business, Period.
The only waiters & waitresses that do well know to put their customers first. And it’s the same in every single business on […]