PRactical P.R. BlogThe Leader in Small Business Public Relations

In next week’s newsletter I will be writing more about the power of e-mails (both negative and positive), but now I’d like to provide an annoying e-mail I received (without names to protect the not-so-innocent), and show you how I would change it to make it positive.
I received this first e-mail in response to my […]

I’m not sure if it’s genetic or not, but it seems like most people are wired to like “free” stuff.
With gas prices out of control, people are scurrying around crazily for deals.  So why not offer them some – and grow your business while others are scratching their heads?
Even if it’s part of your existing […]

There are many ways to get information these days.  One new way is to search under “Small Business” at Guy Kawasaki’s www.alltop.com. The information is pulled from top small business Web sites and blogs.
I visit many of these sites individually, but it’s much easier to have them all available in one place.

Everyone’s worrying about money in this down economy – so why did I recommend to the owner of another P.R. firm that he should raise his retainer fees? Because he does what so few fancy New York firms do – he actually exceeds client expectations by getting lots of national publicity for his clients.
You might […]

One of my favorite bloggers, Guy Kawasaki, of How to Change the World, wrote a terrific column in Entrepreneur Magazine, on how to get publicity from bloggers.
You can view it here.

I love resourceful people, especially in business.  Especially in a small business. To me, it’s one of the top qualities every employee should have.
As I was watching Ugly Betty last night, the topic of resourcefulness came up.  When the mother of the publisher of the magazine wanted to do something in the magazine, she was […]

 I sent out this press release with some important keywords, including “sell to Target” and “sell to Wal-Mart”.
I also sent it through a service that allows “anchor text,” or links in the press release, which increases the possibility of search engine pickup.
Here is an example of an SEO-optimized press release:
From:  Margie Zable […]

I read a great article in Fortune Small Business about overlooked tax deductions. I was intrigued by someone in the article who said she and her partners (who also happen to be family members) hold a monthly dinner at a restaurant, which they treat as an offsite strategic planning meeting (100% deductible) rather than a […]

A new site is listing top blogs in all kinds of categories. The ratings are based on layout and usefulness of content. The site is www.blogged.com and I heard about it in a terrific Small Business blog, Small Business Trends. 
Read the entire blog post here.

Just read a great article, for everyone from those of you who think you don’t need a Web site to those of us who think we’re knowledgeable. Some of my favorite myths from Justin Kitch: 

My site is just for customers
My Internet strategy is my Web site

Read the full article here.