Zabie Fisher

New Publication for Women Business Owners

Posted August 25, 2009 1 Comment

Soon I’ll be launching a new online publication for Women Business Owners (WBOs).
If you are a WBO, I’d love you to do the following:
1) Sign up for the new, no-cost WBO Digest now.  You won’t be disappointed.  Sign up for it here:  www.wbodigest.com.
2) Enter to win $100 for you or your favorite charity by spending [...]

Zabie Fisher

Lucky Enough to Get an Award? Don’t Forget the People Who Helped You

Posted April 28, 2009 1 Comment

Today one of my colleagues grumbled to me about one of her clients. It seems that my colleague had helped her client grow immeasurably through her P.R. efforts, and the client had won an award.
Sounds good, right?  Well the client had the award committee send an invitation to my colleague, asking her to pay for [...]

Zabie Fisher

Free Packaging Advice – Tight Deadline

Posted April 20, 2009 No Comments

 Great offer from my friend JoAnn Hines, the Packaging Diva:
 How would you like 6 leading industry experts to evaluate and critique your packaging at no charge? Yes, you heard right!
 
I’m the Packaging Diva the “go to” person in packaging. I’m one of the most connected packaging people you will ever meet.
3,500 + follow my packaging [...]

Zabie Fisher

How to Brainstorm Over the Telephone

Posted April 15, 2009 No Comments

If I could do anything in the world for no pay, I would probably choose brainstorming. Yes, I love brainstorming. And I am always on the lookout for ways to make brainstorming more effective.
As more and more of us are considering or doing brainstorming over the phone, instead of in person, I wanted to share [...]

Zabie Fisher

Speed Brainstorming for Small Businesses

Posted April 7, 2009 1 Comment

What is the value of a good idea?
For those of you who have attended any of my workshops or had consultations with me, you know I think fast, and love to help others with their challenges. Since this will be a group session that I will host and others can participate in, the price is [...]

Zabie Fisher

Great Email – The Awful Truth About Information Marketing

Posted January 7, 2009 1 Comment

This is a great example of an email with a Subject Line that made me want to read it, and information that was useful.
Here it is, from Bob Bly
Subject Line:  The Awful Truth About Information Marketing
You are getting this e-mail because you subscribed to it on www.bly.com or because you are one of Bob’s clients, [...]

Zabie Fisher

Warning: Your Blog Entry Could Lead to a $20 Million Lawsuit

Posted October 27, 2008 11 Comments

In the November, 2008 issue of Inc. Magazine, Leslie Richard, owner of The Oko Box, discusses how a negative blog entry resulted in a $20 million lawsuit against her company. 
To summarize, Richard posted an entry at her blog warning other business owners about a “new scam.”  The company she mentioned said that it had lost [...]

Zabie Fisher

My Definition of Wealth – Spontaneity

Posted October 24, 2008 3 Comments

This week I have had several opportunities to experience my definition of wealth.

Some people define wealth as a certain amount of money in the bank.  Others define it as choice.  I define it as spontaneity.
For me, spontaneity means that I have flexibility in my schedule so I can take advantage of cool and fun opportunities [...]

Zabie Fisher

The One Thing That Small Business Owners Should Be Spending on Right Now

Posted October 21, 2008 3 Comments

Yes, we’re hearing about all the ways that small businesses can and should save money.
But sometimes you have to spend money to make money.
So I asked some small business experts what they considered the one area that a small business should be spending money on right now.
Here are their choices.
Guy Kawasaki, Founder, www.alltop.com:  New product [...]

Zabie Fisher

Free Teleseminar on How to Use Twitter to Promote Your Small Business

Posted October 21, 2008 8 Comments

Have you heard about Twitter but don’t know how to get started, or why it’s important to promote your business?
Join us for a free one-hour teleseminar on Thursday, November 6, 2008, at 2 pm EASTERN.  There are a limited number of openings.  You can sign up at http://zfpr.com.
You’ll learn how to get started on Twitter [...]