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Saw this interesting posting on a contest giving money to a woman starting a business. I have some thoughts on it, which I’ll share after I share the posting from: http://www.youngmoney.com/blog/
Many young entrepreneurs dream about owning their own business but they fail to try because of a lack of financial resources or know-how. A new […]

If you are a small business or entrepreneur looking for some free advertising opps, this blog entry is for you. Here is the link: http://inspired.entrepreneur.com/2007/05/10/ten-free-advertising-opportunities-for-your-business/
My favorite ideas are to post on Google Local and Local.Yahoo.com. I just submitted my info, and I’m excited, because I have seen listings from others in my industry come up […]

The New York Times reported today that for the first time since online retailing was born a decade ago, the sales of clothing have overtaken those of computer hardware and software.
In 2006, revenue from clothing reached $18.3 billion, surpassing that from PCs, printers and word-processing programs, which totaled $17.2 billion, according to a report to […]

CONTACT: Margie Zable Fisher, Zable Fisher Public Relations, (561) 417-0006, margie@zfpr.com
For immediate release
NEW FREE “MATCHMAKER” SERVICE HELPS SMALL BUSINESSES LOCATE THE RIGHT PUBLIC RELATIONS HELP
BOCA RATON, FL, May 9, 2007 – Just about every small business and organization in America needs public relations help — but most people don’t know how to go about finding […]

As I have said many times, when something changes (usually negatively), there is always someone who benefits.
The postal rate increase on May 14 has many in the direct marketing industry up in arms (see article at http://www.dmnews.com/cms/dm-news/shows-assns/40933.html)
But in the same article, it’s noted that there is a great deal of interest in e-mail marketing, and […]

This morning’s Palm Beach Post included a front-page Business Section article on well-known Boca Raton, FL insurance salesman Barry Kaye.
Even I was surprised to hear that Kaye has given $20 million to Florida Atlantic University (my MBA alma mater), although they did name the College of Business after him.
Now the university isn’t sure whether or […]

Folks, when Oprah covers something on her show, you know it has reached the “tipping point”.  On Friday she had a show on easy ways to be “green” in honor of Earth Day. 
Almost every major publication and news show has been covering “green” stuff lately.  I even got a client of mine, Pulse Pilates of […]

What is the toughest publicity placement to get?
One for yourself or your agency, if you own a Public Relations firm.
The media generally hates to include P.R. firms in stories or broadcasts, because it looks like they’re playing favorites, or taking the easy way out, since so many journalists have contacts at P.R. firms.
So I was […]

I have been meaning to write this for a long time.
Fair warning — it may irritate some people. But I’m hoping that it helps educate people.
“I am not a non-profit” is what I often want to say to people who ask me for free advice.
Now this is a tricky area for me, as well as […]

Even when you give millions of dollars to a great cause, you are still not immune to criticism. 
Recently Oprah contributed to a $40 million school in South Africa.  The school is free of charge to a select group of girls. The parents are now complaining to local media that the school has rules that limit […]