PRactical P.R. BlogThe Leader in Small Business Public Relations

Thanks to everyone who participated in yesterday’s Meet the Media Publicity Boot Camp. This is a picture of David and I role-playing a pitch to the media.
I’m looking forward to lots of Success Stories!

I’m not a bigwig or anything, but I still don’t have the time or the inclination to respond to all of the phone calls or e-mails I get. As I learned from my business coach Suzy Girard-Ruttenberg, the best business coach ever, I don’t have to respond to everything. 
In case you’re wondering why I […]

Sabrina Hughes, an assignment editor at Bay Area NBC affiliate KNTV, shared some pitching tips in Bulldog Reporter’s Daily Dog newsletter. 
Here are my favorite tips: 
·       Include general “news tip” email addresses in distribution lists. “People should pitch the assignment desk first,” Hughes advises. “If you have a previous relationship with a reporter, pitch them too. All […]

Great public relations and publicity opportunity for young millionaires! 
The winners will be featured in the September, 2008 issue of Entrepreneur Magazine. 
To qualify, you must be the owner-operator of your own company, have sales of $3 million or more in 2007, and be age 39 or younger as of September, 2008.    To apply, send your […]

I’ve been hearing about this “squid soap” – it’s gotten lots of publicity.  For those of you who haven’t heard of it, here’s the definition from its Web site: SquidSoap, with its patented technology, is designed to teach and train proper hand-washing technique to children. It’s the only liquid-soap dispenser with a specially designed pump […]

In today’s USA Today, the cover story in the Money section was titled, “When it comes to toys, buying American is tough.”
The story is about how the anti-China sentiment against toys is strong, but the selection of toys made in the U.S.A. is limited and they’re not necessarily much safer.
This story is the perfect example […]

 
 
By Margie Zable Fisher
Can I share a secret with you?
It’s not all that hard to get Target interested in selling your products.
Why would you want to sell to Target? Well, each of the 1,500 Target stores usually orders at least a half dozen products from each vendor — that’s at least 9,000 sales right out […]

I’ve actually been watching this with interest. It’s a great publicity stunt. My question: Will 50 Cent keep his promise?
(New York) — The battle is over: Kanye wins.
According to Nielsen Soundscan, Kanye West sold 957,000 copies of his “Graduation” album, versus 691,000 copies of 50 Cent’s “Curtis” album.
West told a crowd at the GQ 50th […]

Right now I am in the middle of intense media pitching for holiday gift guides. 
Holiday gift guides are product roundups that come out in the media in November and December.  These holiday guides offer recommendations for gifts at a time when people are ready to buy and need ideas. Best of all, gift guides usually […]

Dr. Kevin Nunley wrote a nice article on P.R.
Here is my favorite part of the article:
“Large, in-the-news businesses like Amazon.com get coverage for practically any development. Political figures find their words in the media for almost any pronouncement. The local college football team gets press even if there is nothing much to cover.
Your small business […]