Zabie Fisher

Publicity Opportunity Update – Entrepreneur Magazine Young Millionaires

Posted November 20, 2007 No Comments

If you will be age 39 or under as of September, 2008, and are the owner-operator of your own company, with 2007 revenues of $3 million or more, you could be featured in the “Young Millionaires” feature of Entrepreneur Magazine. 
This is one of my favorite features, and includes profiles of each winner’s business, so it’s […]

Zabie Fisher

Don’t Miss Today’s Oprah Show – Oprah’s Favorite Things

Posted November 20, 2007 No Comments

Today is Oprah’s Favorite Things 2007 show.  Be sure to watch or tape today’s Oprah show.  Not only is it fun, but it’s educational. For product companies, it’s the holy grail of publicity placements.  If your product is chosen as one of Oprah’s Favorite Things, you get incredible exposure and usually tons of sales. 
Lori Karmel, owner […]

Zabie Fisher

South Florida “Meet the Media” Publicity Boot Camp

Posted November 9, 2007 No Comments

Thanks to everyone who participated in yesterday’s Meet the Media Publicity Boot Camp. This is a picture of David and I role-playing a pitch to the media.
I’m looking forward to lots of Success Stories!

Zabie Fisher

10 Reasons I Don’t Respond to Phone Calls or E-mails

Posted November 9, 2007 No Comments

I’m not a bigwig or anything, but I still don’t have the time or the inclination to respond to all of the phone calls or e-mails I get. As I learned from my business coach Suzy Girard-Ruttenberg, the best business coach ever, I don’t have to respond to everything. 
In case you’re wondering why I […]

Zabie Fisher

Pitching Your Local TV News Channel – Publicity Tips

Posted November 2, 2007 No Comments

Sabrina Hughes, an assignment editor at Bay Area NBC affiliate KNTV, shared some pitching tips in Bulldog Reporter’s Daily Dog newsletter. 
Here are my favorite tips: 
·       Include general “news tip” email addresses in distribution lists. “People should pitch the assignment desk first,” Hughes advises. “If you have a previous relationship with a reporter, pitch them too. All […]

Zabie Fisher

Entrepreneur Magazine 2008 Young Millionaires Contest – Deadline December 15, 2007

Posted October 28, 2007 No Comments

Great public relations and publicity opportunity for young millionaires! 
The winners will be featured in the September, 2008 issue of Entrepreneur Magazine. 
To qualify, you must be the owner-operator of your own company, have sales of $3 million or more in 2007, and be age 39 or younger as of September, 2008.    To apply, send your […]

Zabie Fisher

Former Teacher – Public Relations and Product Genius

Posted October 19, 2007 No Comments

I’ve been hearing about this “squid soap” – it’s gotten lots of publicity.  For those of you who haven’t heard of it, here’s the definition from its Web site: SquidSoap, with its patented technology, is designed to teach and train proper hand-washing technique to children. It’s the only liquid-soap dispenser with a specially designed pump […]

Zabie Fisher

Public Relations Lessons from the Toy Fiasco

Posted October 5, 2007 No Comments

In today’s USA Today, the cover story in the Money section was titled, “When it comes to toys, buying American is tough.”
The story is about how the anti-China sentiment against toys is strong, but the selection of toys made in the U.S.A. is limited and they’re not necessarily much safer.
This story is the perfect example […]

Zabie Fisher

How to Get Target Stores Interested in Selling Your Products

Posted October 1, 2007 No Comments

 
 
By Margie Zable Fisher
Can I share a secret with you?
It’s not all that hard to get Target interested in selling your products.
Why would you want to sell to Target? Well, each of the 1,500 Target stores usually orders at least a half dozen products from each vendor — that’s at least 9,000 sales right out […]

Zabie Fisher

Kanye Beats 50 Cent in Sales Publicity Stunt

Posted September 23, 2007 2 Comments

I’ve actually been watching this with interest. It’s a great publicity stunt. My question: Will 50 Cent keep his promise?
(New York) — The battle is over: Kanye wins.
According to Nielsen Soundscan, Kanye West sold 957,000 copies of his “Graduation” album, versus 691,000 copies of 50 Cent’s “Curtis” album.
West told a crowd at the GQ 50th […]