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One of my favorite bloggers, Guy Kawasaki, of How to Change the World, wrote a terrific column in Entrepreneur Magazine, on how to get publicity from bloggers.
You can view it here.

Since going green is so hot in the media, publicity coverage of eco-friendly products on Earth Day makes perfect sense.
Here is a quick sampling of Earth Day coverage:
USA Today did a big spread in the Life Section for Earth Day.  Beauty and fashion products were big winners, including baby clothes by Speesees and Kate Quinn […]

The folks at SHIFT Communications have created a new kind of press release — a social media press release.  You can see the template here.
I’ve seen this before, and I wonder.  Has any business out there used this template for an actual press release?  Are there any media folks out there who have seen releases like […]

 I sent out this press release with some important keywords, including “sell to Target” and “sell to Wal-Mart”.
I also sent it through a service that allows “anchor text,” or links in the press release, which increases the possibility of search engine pickup.
Here is an example of an SEO-optimized press release:
From:  Margie Zable […]

Since gas prices are going up you’ve probably noticed that the media coverage about how businesses are affected has also gone up. Most of the media coverage is about how increasing gas prices negatively affects businesses.  But there are always businesses that do better when gas prices go up.  Here are some types of businesses that […]

I work with many Inc. 500 and 5000 companies and this is one of my favorite awards to help companies gain credibility and publicity. 
To qualify, companies must have been founded and generating revenue by the first week of 2004, and therefore able to show four full calendar years of sales.
Additionally, they must be […]

I get about 500 e-mails each day, many times from people I don’t know, or from people whose contact information I don’t have memorized. Often these e-mails don’t include telephone numbers or other contact information.  This makes it very hard for me to get back to them if I am out and about. And I know […]

First let me tell you about the products: 
I have been wearing a great nail polish for about two months – China Glaze VIII – an eggplant color.  Although I get my nails done, occasionally the polish chips, so I wanted to buy my own bottle.  I couldn’t find it anywhere, and finally ordered it […]

If you will be age 39 or under as of September, 2008, and are the owner-operator of your own company, with 2007 revenues of $3 million or more, you could be featured in the “Young Millionaires” feature of Entrepreneur Magazine. 
This is one of my favorite features, and includes profiles of each winner’s business, so it’s […]

Today is Oprah’s Favorite Things 2007 show.  Be sure to watch or tape today’s Oprah show.  Not only is it fun, but it’s educational. For product companies, it’s the holy grail of publicity placements.  If your product is chosen as one of Oprah’s Favorite Things, you get incredible exposure and usually tons of sales. 
Lori Karmel, owner […]