PRactical P.R. BlogThe Leader in Small Business Public Relations

Thanks to everyone who participated in our South Florida workshop.  Many people left with Public Relations plans.  The three points from the workshop that I’d like to share with all of you are: 

You must have a marketing budget.  A general rule of thumb is 2-10% of your projected gross sales for the next 12 months.
You […]

I’ve been hearing about this “squid soap” – it’s gotten lots of publicity.  For those of you who haven’t heard of it, here’s the definition from its Web site: SquidSoap, with its patented technology, is designed to teach and train proper hand-washing technique to children. It’s the only liquid-soap dispenser with a specially designed pump […]

In today’s USA Today, the cover story in the Money section was titled, “When it comes to toys, buying American is tough.”
The story is about how the anti-China sentiment against toys is strong, but the selection of toys made in the U.S.A. is limited and they’re not necessarily much safer.
This story is the perfect example […]

Thanks to the Internet, small business owners can now get the kind of visibility that was previously only available to large companies.One important Internet tool business owners can use to gain visibility is online press releases.
Read the rest of this article here: http://zfpr.com/public_relations_article_index.htm

 
 
By Margie Zable Fisher
Can I share a secret with you?
It’s not all that hard to get Target interested in selling your products.
Why would you want to sell to Target? Well, each of the 1,500 Target stores usually orders at least a half dozen products from each vendor — that’s at least 9,000 sales right out […]

Now I’m not exactly in the holiday spirit yet. But if a corporate gift company gave me a big discount, I could get in the mood really quickly.
Why don’t corporate gift companies advertise in October for holiday gift-giving, by including a big discount for people who buy early? This helps companies in several ways:

Allows the […]

Evan Carmichael runs a very successful Web site with information that helps entrepreneurs.  He is looking for someone to create a logo for him for a new blog.
This should be a great public relations opportunity.  More information is available at:
http://www.youngentrepreneur.com/blog/?p=217

Last Wednesday I was amazed  to find a question on LinkedIn ”posted” by Barack Obama. I posted an answer, and was impressed with this P.R. tactic.
It was the first time a presidential candidate had held an event on the LinkedIn site.
Privately held LinkedIn started in 2003 as an online place for business professionals to post their […]

Over the last couple of days, I have recommended several books to people I’ve spoken with.  And when I recommend books, I don’t just say, “Great book.”  I say, “Go out and get this book and call me back!”. 
The best type of public relations for books, bar none, is word of mouth. 

A friend of mine recently asked me to meet with him to discuss his new business.  I replied that I would be happy to meet with him.  He e-mailed me back, “Ok - it’s your treat this time.”
Now, I’ve known this person for years, but I was still annoyed.  Didn’t he know that if you […]