Great Example of Public Relations Through Gift Wrap
Posted January 6, 2008 No CommentsA few days ago I went to a toy store that many of my friends had been raving about – Learning Express, in
Boca Raton, FL. I had to get a baby shower gift and wanted to get a few things for my daughter.
I almost missed the store because it was so small, but I was […]
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Save to del.icio.usTwo Ways to Sell Out of Products
Posted December 31, 2007 No CommentsFirst let me tell you about the products:
I have been wearing a great nail polish for about two months – China Glaze VIII – an eggplant color. Although I get my nails done, occasionally the polish chips, so I wanted to buy my own bottle. I couldn’t find it anywhere, and finally ordered it […]
Bad Economy? I Think Not
Posted December 31, 2007 No CommentsLast week, arguably the worst week to try and do business (the week between Christmas and New Year’s), I signed up five new clients, the best numbers I’ve done in my almost seven years in business. Now, I did have a little help from the WSJ article that featured Zable Fisher Public Relations, but still […]
Holiday Gift Guides – What’s Hot This Year and How You Can Be in Upcoming Gift Guides
Posted December 3, 2007 2 CommentsFollowing are some thoughts on this year’s Gift Guides, as well as my thoughts on what you can do to get in Gift Guides next year. First of all, as always, COLORFUL IS KEY. A beautiful, colorful product and/or packaging will always win out over a great product with so-so looks and packaging. Please don’t […]
Publicity Opportunity Update – Entrepreneur Magazine Young Millionaires
Posted November 20, 2007 No CommentsIf you will be age 39 or under as of September, 2008, and are the owner-operator of your own company, with 2007 revenues of $3 million or more, you could be featured in the “Young Millionaires” feature of Entrepreneur Magazine.
This is one of my favorite features, and includes profiles of each winner’s business, so it’s […]
Don’t Miss Today’s Oprah Show – Oprah’s Favorite Things
Posted November 20, 2007 No CommentsToday is Oprah’s Favorite Things 2007 show. Be sure to watch or tape today’s Oprah show. Not only is it fun, but it’s educational. For product companies, it’s the holy grail of publicity placements. If your product is chosen as one of Oprah’s Favorite Things, you get incredible exposure and usually tons of sales.
Lori Karmel, owner […]
South Florida “Meet the Media” Publicity Boot Camp
Posted November 9, 2007 No CommentsThanks to everyone who participated in yesterday’s Meet the Media Publicity Boot Camp. This is a picture of David and I role-playing a pitch to the media.
I’m looking forward to lots of Success Stories!
Don’t Mess with a Journalist - Public Relations Backlash
Posted November 2, 2007 No CommentsI just read a fascinating blog post, with lots of comments, from Chris Anderson, the Editor in Chief of Wired, who also wrote The Long Tail.
Chris says he is sick of getting sp*m emails from Public Relations folks. Then Chris lists the email addresses he is blocking, to the outrage and glee of many.
Note to […]
Pitching Your Local TV News Channel – Publicity Tips
Posted November 2, 2007 No CommentsSabrina Hughes, an assignment editor at Bay Area NBC affiliate KNTV, shared some pitching tips in Bulldog Reporter’s Daily Dog newsletter.
Here are my favorite tips:
· Include general “news tip” email addresses in distribution lists. “People should pitch the assignment desk first,” Hughes advises. “If you have a previous relationship with a reporter, pitch them too. All […]
Entrepreneur Magazine 2008 Young Millionaires Contest – Deadline December 15, 2007
Posted October 28, 2007 No CommentsGreat public relations and publicity opportunity for young millionaires!
The winners will be featured in the September, 2008 issue of Entrepreneur Magazine.
To qualify, you must be the owner-operator of your own company, have sales of $3 million or more in 2007, and be age 39 or younger as of September, 2008. To apply, send your […]
