Zabie Fisher

New Public Relations Opportunity – Entrepreneur of the Year Award from Entrepreneur Magazine and UPS

Posted February 22, 2008 No Comments

Here are two new award opportunities from Entrepreneur Magazine and UPS: Entrepreneur of the Year – to qualify the business must have been owned and operated by the entrepreneur through at least December 31, 2007, created as a startup and not the result of a “spin-off” from a pre-existing business and, during its existence, must not [...]

Zabie Fisher

One of My Favorite Public Relations Opportunities – Apply for the 2008 Inc. 5000

Posted February 18, 2008 No Comments

I work with many Inc. 500 and 5000 companies and this is one of my favorite awards to help companies gain credibility and publicity. 
To qualify, companies must have been founded and generating revenue by the first week of 2004, and therefore able to show four full calendar years of sales.
Additionally, they must be [...]

Zabie Fisher

Oprah’s Book Club Works

Posted February 8, 2008 No Comments

I saw a recent episode of Oprah, where she was talking about a book in her book club, The Pillars of the Earth, by Ken Follett.  Well, it sounded dull originally, but Oprah extolled its virtues and I bought the book and loved it. Becoming an Oprah book club selection is still a public relations home [...]

Zabie Fisher

Negative Restaurant Public Relations

Posted February 8, 2008 No Comments

I don’t cook, so we go out to restaurants a lot. We were thinking of going to a new casual pizza place on Saturday night, so I decided to order a salad for a takeout lunch one day to try it out. 
I ordered the salad and picked it up and noticed that they didn’t put bread [...]

Zabie Fisher

Public Relations and Credit Cards

Posted February 4, 2008 No Comments

As many of you know, I’m a big fan of businesses accepting credit cards.  And most of my clients pay me with an AMEX card. One of my pet peeves is when businesses don’t accept AMEX cards because they are too “expensive”.  They are a bit more expensive than accepting other cards, but most business people [...]

Zabie Fisher

Thoughts on the Women in Charge Conference Sponsored by Entrepreneur Magazine and AMEX

Posted February 1, 2008 6 Comments

Last Tuesday I attended the Women in Charge conference in
Miami Beach, FL.  I was also a speaker on a panel.
 I’ve attended many conferences over the years, and I really enjoyed this one.  Here’s why: 

It was free – and included lunch and goodie bag!
I got to meet some awesome folks from Entrepreneur – not only lots [...]

Zabie Fisher

E-Mail Signature Lines and Public Relations

Posted January 28, 2008 2 Comments

I get about 500 e-mails each day, many times from people I don’t know, or from people whose contact information I don’t have memorized. Often these e-mails don’t include telephone numbers or other contact information.  This makes it very hard for me to get back to them if I am out and about. And I know [...]

Zabie Fisher

BFF – Media and Public Relations Folks

Posted January 19, 2008 No Comments

I get frustrated when I read about the animosity between journalists and public relations people.  I really enjoy working with the media, and I thought I’d give an example of how well we get along.  I left a message for a journalist I work with during the week, thinking he was back from vacation.  I [...]

Zabie Fisher

The Best Public Relations Starbucks Could Ever Hope For

Posted January 11, 2008 2 Comments

As I was reading the January 15, 2008 issue of Bottom Line Personal, I read an article about a man who wrote a book titled, “How Starbucks Saved My Life.”  The book is about this man who was a former $160,000 advertising executive, and by age 63 was divorced, unemployed, nearly broke, and diagnosed with [...]

Zabie Fisher

Public Relations Opportunity: Wall Street Journal Top Small Workplaces Award

Posted January 11, 2008 2 Comments

Being recognized as a great place to work has incredible benefits.  Not only is it a great recruiting tool, but people would rather do business with a company that has happy employees. 
This is the second year for the Wall Street Journal’s Top Small Workplaces award, and it’s a great opportunity for small businesses with [...]