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As I was reading the January 15, 2008 issue of Bottom Line Personal, I read an article about a man who wrote a book titled, “How Starbucks Saved My Life.”  The book is about this man who was a former $160,000 advertising executive, and by age 63 was divorced, unemployed, nearly broke, and diagnosed with […]

Being recognized as a great place to work has incredible benefits.  Not only is it a great recruiting tool, but people would rather do business with a company that has happy employees. 
This is the second year for the Wall Street Journal’s Top Small Workplaces award, and it’s a great opportunity for small businesses with […]

A great blog post from Emergence Marketing details a new survey from the Arketi Group showing that the role of social media in influencing traditional media continues to grow.  Some interesting findings from the survey: 

     * 84% of journalists say they would or already have used blogs as primary or secondary sources

      * 54% of […]

A few days ago I went to a toy store that many of my friends had been raving about – Learning Express, in
Boca Raton, FL.  I had to get a baby shower gift and wanted to get a few things for my daughter.
 I almost missed the store because it was so small, but I was […]

First let me tell you about the products: 
I have been wearing a great nail polish for about two months – China Glaze VIII – an eggplant color.  Although I get my nails done, occasionally the polish chips, so I wanted to buy my own bottle.  I couldn’t find it anywhere, and finally ordered it […]

Last week, arguably the worst week to try and do business (the week between Christmas and New Year’s), I signed up five new clients, the best numbers I’ve done in my almost seven years in business.  Now, I did have a little help from the WSJ article that featured Zable Fisher Public Relations, but still […]

Following are some thoughts on this year’s Gift Guides, as well as my thoughts on what you can do to get in Gift Guides next year.  First of all, as always, COLORFUL IS KEY.  A beautiful, colorful product and/or packaging will always win out over a great product with so-so looks and packaging.  Please don’t […]

If you will be age 39 or under as of September, 2008, and are the owner-operator of your own company, with 2007 revenues of $3 million or more, you could be featured in the “Young Millionaires” feature of Entrepreneur Magazine. 
This is one of my favorite features, and includes profiles of each winner’s business, so it’s […]

Today is Oprah’s Favorite Things 2007 show.  Be sure to watch or tape today’s Oprah show.  Not only is it fun, but it’s educational. For product companies, it’s the holy grail of publicity placements.  If your product is chosen as one of Oprah’s Favorite Things, you get incredible exposure and usually tons of sales. 
Lori Karmel, owner […]

Thanks to everyone who participated in yesterday’s Meet the Media Publicity Boot Camp. This is a picture of David and I role-playing a pitch to the media.
I’m looking forward to lots of Success Stories!