
Public Relations and Your Web Site Home Page
Posted March 10, 2008 No CommentsHere are three things you can do right now to increase the public relations value of your home page:
Put testimonials on your home page. They can be at the top, in the middle, on the sides. As long as they’re there. Because nothing will sell you as well as a great testimonial.
Include your telephone number. […]

Public Relations and Gas Prices
Posted March 3, 2008 No CommentsSince gas prices are going up you’ve probably noticed that the media coverage about how businesses are affected has also gone up. Most of the media coverage is about how increasing gas prices negatively affects businesses. But there are always businesses that do better when gas prices go up. Here are some types of businesses that […]

New Public Relations Opportunity – Entrepreneur of the Year Award from Entrepreneur Magazine and UPS
Posted February 22, 2008 No CommentsHere are two new award opportunities from Entrepreneur Magazine and UPS: Entrepreneur of the Year – to qualify the business must have been owned and operated by the entrepreneur through at least December 31, 2007, created as a startup and not the result of a “spin-off” from a pre-existing business and, during its existence, must not […]

One of My Favorite Public Relations Opportunities - Apply for the 2008 Inc. 5000
Posted February 18, 2008 No CommentsI work with many Inc. 500 and 5000 companies and this is one of my favorite awards to help companies gain credibility and publicity.
To qualify, companies must have been founded and generating revenue by the first week of 2004, and therefore able to show four full calendar years of sales.
Additionally, they must be […]

Oprah’s Book Club Works
Posted February 8, 2008 No CommentsI saw a recent episode of Oprah, where she was talking about a book in her book club, The Pillars of the Earth, by Ken Follett. Well, it sounded dull originally, but Oprah extolled its virtues and I bought the book and loved it. Becoming an Oprah book club selection is still a public relations home […]

Negative Restaurant Public Relations
Posted February 8, 2008 No CommentsI don’t cook, so we go out to restaurants a lot. We were thinking of going to a new casual pizza place on Saturday night, so I decided to order a salad for a takeout lunch one day to try it out.
I ordered the salad and picked it up and noticed that they didn’t put bread […]

Public Relations and Credit Cards
Posted February 4, 2008 No CommentsAs many of you know, I’m a big fan of businesses accepting credit cards. And most of my clients pay me with an AMEX card. One of my pet peeves is when businesses don’t accept AMEX cards because they are too “expensive”. They are a bit more expensive than accepting other cards, but most business people […]

Thoughts on the Women in Charge Conference Sponsored by Entrepreneur Magazine and AMEX
Posted February 1, 2008 6 CommentsLast Tuesday I attended the Women in Charge conference in
Miami Beach, FL. I was also a speaker on a panel.
I’ve attended many conferences over the years, and I really enjoyed this one. Here’s why:
It was free – and included lunch and goodie bag!
I got to meet some awesome folks from Entrepreneur – not only lots […]

E-Mail Signature Lines and Public Relations
Posted January 28, 2008 2 CommentsI get about 500 e-mails each day, many times from people I don’t know, or from people whose contact information I don’t have memorized. Often these e-mails don’t include telephone numbers or other contact information. This makes it very hard for me to get back to them if I am out and about. And I know […]

BFF – Media and Public Relations Folks
Posted January 19, 2008 No CommentsI get frustrated when I read about the animosity between journalists and public relations people. I really enjoy working with the media, and I thought I’d give an example of how well we get along. I left a message for a journalist I work with during the week, thinking he was back from vacation. I […]