PRactical P.R. BlogThe Leader in Small Business Public Relations

 Here are three things you can do right now to increase the public relations value of your home page: 

Put testimonials on your home page.  They can be at the top, in the middle, on the sides.  As long as they’re there.  Because nothing will sell you as well as a great testimonial.
Include your telephone number.  […]

Since gas prices are going up you’ve probably noticed that the media coverage about how businesses are affected has also gone up. Most of the media coverage is about how increasing gas prices negatively affects businesses.  But there are always businesses that do better when gas prices go up.  Here are some types of businesses that […]

Here are two new award opportunities from Entrepreneur Magazine and UPS: Entrepreneur of the Year – to qualify the business must have been owned and operated by the entrepreneur through at least December 31, 2007, created as a startup and not the result of a “spin-off” from a pre-existing business and, during its existence, must not […]

I work with many Inc. 500 and 5000 companies and this is one of my favorite awards to help companies gain credibility and publicity. 
To qualify, companies must have been founded and generating revenue by the first week of 2004, and therefore able to show four full calendar years of sales.
Additionally, they must be […]

I saw a recent episode of Oprah, where she was talking about a book in her book club, The Pillars of the Earth, by Ken Follett.  Well, it sounded dull originally, but Oprah extolled its virtues and I bought the book and loved it. Becoming an Oprah book club selection is still a public relations home […]

I don’t cook, so we go out to restaurants a lot. We were thinking of going to a new casual pizza place on Saturday night, so I decided to order a salad for a takeout lunch one day to try it out. 
I ordered the salad and picked it up and noticed that they didn’t put bread […]

As many of you know, I’m a big fan of businesses accepting credit cards.  And most of my clients pay me with an AMEX card. One of my pet peeves is when businesses don’t accept AMEX cards because they are too “expensive”.  They are a bit more expensive than accepting other cards, but most business people […]

Last Tuesday I attended the Women in Charge conference in
Miami Beach, FL.  I was also a speaker on a panel.
 I’ve attended many conferences over the years, and I really enjoyed this one.  Here’s why: 

It was free – and included lunch and goodie bag!
I got to meet some awesome folks from Entrepreneur – not only lots […]

I get about 500 e-mails each day, many times from people I don’t know, or from people whose contact information I don’t have memorized. Often these e-mails don’t include telephone numbers or other contact information.  This makes it very hard for me to get back to them if I am out and about. And I know […]

I get frustrated when I read about the animosity between journalists and public relations people.  I really enjoy working with the media, and I thought I’d give an example of how well we get along.  I left a message for a journalist I work with during the week, thinking he was back from vacation.  I […]