PRactical PR BlogJust another WordPress weblog

Are you guilty of saying this?
“I Spent All of My Money on (My Product, My Building, Technology) and I Have No Money for Marketing and Public Relations”
Most of the time I hear this from new or start-up businesses, but sometimes I hear it from established businesses, as well.
Why This Makes Me Cringe (and Not for [...]

My friends at the Gab Group are working on this. Check it out:
THE PRODUCERS OF STYLE NETWORK’S #1 HIT SHOWS SPLIT ENDS & PETER PERFECT are looking to create a reality show following the lives of  BOCA RATON/PALM BEACH COUNTY SOCIALITES Think The Hills meets Real Housewives meets Laguna Beach only 10x better!
IF YOU ANSWER [...]

In the November, 2008 issue of Inc. Magazine, Leslie Richard, owner of The Oko Box, discusses how a negative blog entry resulted in a $20 million lawsuit against her company. 
To summarize, Richard posted an entry at her blog warning other business owners about a “new scam.”  The company she mentioned said that it had lost [...]

Yes, we’re hearing about all the ways that small businesses can and should save money.
But sometimes you have to spend money to make money.
So I asked some small business experts what they considered the one area that a small business should be spending money on right now.
Here are their choices.
Guy Kawasaki, Founder, www.alltop.com:  New product [...]

Have you heard about Twitter but don’t know how to get started, or why it’s important to promote your business?
Join us for a free one-hour teleseminar on Thursday, November 6, 2008, at 2 pm EASTERN.  There are a limited number of openings.  You can sign up at http://zfpr.com.
You’ll learn how to get started on Twitter [...]

During these times, small businesses, including product companies, are trying to cut expenses.  One expense is sending product samples to media outlets, in the hopes of getting editorial coverage, leading to sales. 
There’s not much you can do about the shipping charges, but often the cost of the samples themselves adds up. And many times samples [...]

If you have been watching the Big Idea lately, you know that Donny Deutsch is taking a smart approach to the show.  Instead of just focusing on people who are successful, he is asking people to call in and let him know if they need help.  Then these people in dire straits are given advice [...]

If you have been watching the Big Idea lately, you know that Donny Deutsch is taking a smart approach to the show.  Instead of just focusing on people who are successful, he is asking people to call in and let him know if they need help.  Then these people in dire straits are given advice [...]

 Here are three things you can do right now to increase the public relations value of your home page: 

Put testimonials on your home page.  They can be at the top, in the middle, on the sides.  As long as they’re there.  Because nothing will sell you as well as a great testimonial.
Include your telephone number.  [...]

Since gas prices are going up you’ve probably noticed that the media coverage about how businesses are affected has also gone up. Most of the media coverage is about how increasing gas prices negatively affects businesses.  But there are always businesses that do better when gas prices go up.  Here are some types of businesses that [...]