PRactical P.R. BlogThe Leader in Small Business Public Relations

From Huliq:
“Do you have an original idea that you want the world to know about?” Oprah Winfrey invites hopeful entrepreneurs to pitch their creative and unique products during one of the three national trade shows that QVC is sponsoring in Chicago, Philadelphia and Los Angeles during the month of March.
Up to 10 finalists from these […]

To start the New Year off right, over 20 top publicity and marketing professionals and I got together to offer you products that will jump-start your business in 2007.

You’ll receive my brand-new, 2007 version of the Do-It-Yourself Public Relations Kit, as well as dozens of popular, high quality publicity and marketing materials for a frac.tion […]

For those of you working this week, I feel for you.  So I’ve decided to give you a gift of 10 free publicity opportunities.

Feel free to pass these along to your friends.

To submit your information for one or more of these opportunities, visit http://zfpr.com/submission.htm

BUSINESS: Reporter for marketing industry magazine is seeking basic sales and finance […]

Margie and I were just discussing how quickly this year has gone by.  After all, tomorrow is December 1st; 2007 is just around the corner.
Not only is this the holiday season, it’s also the time to begin planning for next year.  Except for retail and some service industries, you may be in an industry that […]

I get Dan Kennedy’s newsletters and e-mails about marketing, which I love.
I just read something interesting he wrote regarding direct mail. Dan says, “no matter how good the offer is, a single exposure to a given group of prospective customers will have minimal effect. But multiple repeated exposures will have a positive effect disproportionate to […]

Thanks for all your interest in Super Bowl public relations and marketing opportunities.
We got many e-mail messages. If no one has responded, we will. 
Here are some answers to a few frequently asked questions:
Q: Can I volunteer if I don’t live locally?
A: Yes, but you may have to pay for some or all of your expenses […]

There’s lots of money to be made by selling customized products. First of all, it’s a new source of revenue for the product company.  Second, if your customer keeps the item for a long time (think of wine bottles with the bride and groom’s name and wedding date), the branding opportunities are tremendous.
Still, I had […]

I finally let my husband buy a pair of Crocs the other day.  Much as I was against him buying them, I had a fleeting thought: what if he died and I hadn’t let him get his Crocs?  I guess it was a moment of weakness.
Last week I noticed 80% of the kids in the […]

I was so happy to see my client’s diet featured on the cover of First Magazine (August 28, 2006).  The reason why (besides the obvious) is because it took A YEAR for it to happen. I pitched the story last summer and the editor at the time seemed interested, then she moved to another publication […]