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Contact: Lisa Murray
Entrepreneur Media Inc.
lmurray@entrepreneur.com
(949) 622-5220
Entrepreneur.com Launches the First Website of Its Kind
for the Women’s Business Community with WomenEntrepreneur.com
(Irvine, CA) May 23, 2007 – Entrepreneur.com, the leading website for entrepreneurs and businesses worldwide, launches a website designed exclusively for the growing women’s business community. WomenEntrepreneur.com […]

Just read a great blog entry at the Big Marketing Blog. Full entry is here:
http://bigmarketing.wordpress.com/2007/05/17/craigslist-founder-humble-and-humorous/
The blog is about the founder of Craigslist, Craig Newmark, and how humble he is. The best part, to me, is the title he uses on his business card: Full Time Customer Service Representative.
This guy sounds real. And awesome. There’s no […]

As I have said many times, when something changes (usually negatively), there is always someone who benefits.
The postal rate increase on May 14 has many in the direct marketing industry up in arms (see article at http://www.dmnews.com/cms/dm-news/shows-assns/40933.html)
But in the same article, it’s noted that there is a great deal of interest in e-mail marketing, and […]

This morning’s Palm Beach Post included a front-page Business Section article on well-known Boca Raton, FL insurance salesman Barry Kaye.
Even I was surprised to hear that Kaye has given $20 million to Florida Atlantic University (my MBA alma mater), although they did name the College of Business after him.
Now the university isn’t sure whether or […]

I saw Tamar Geller, life coach for dogs (Oprah’s dogs are some of her clients) on Oprah yesterday.  In today’s USA Today there was a story on her, including information on the new book she has out, “The Loved Dog”.  She founded “The Loved Dog Center,” a doggie day care in Los Angeles, in 1996, […]

Folks, when Oprah covers something on her show, you know it has reached the “tipping point”.  On Friday she had a show on easy ways to be “green” in honor of Earth Day. 
Almost every major publication and news show has been covering “green” stuff lately.  I even got a client of mine, Pulse Pilates of […]

What is the toughest publicity placement to get?
One for yourself or your agency, if you own a Public Relations firm.
The media generally hates to include P.R. firms in stories or broadcasts, because it looks like they’re playing favorites, or taking the easy way out, since so many journalists have contacts at P.R. firms.
So I was […]

This is the title of a blog entry from the E-zine Queen, Ali Brown.  You’ll find the full entry here: http://small-business-marketing.blogspot.com/
Follow up is something that I am very familiar with in the Public Relations world.  The E-zine Queen makes a great case for the power of repetition in many areas - including direct mail, newsletters, […]

I just read a great article in the April, 2007 issue of Inc. Magazine. The article title is “The Need for Speed: How to Rev Up Your Sales Cycle,” by Susan Greco.
Here are the key points:

Find different buyers - Example:  a manufacturer of robes had a long sales cycle selling to established hotels; she changed […]

I couldn’t wait to write this blog entry as soon as I read the USA Today article on Blurb (www.blurb.com).
According to the article, the owner of Blurb’s original goal was to self-publish a book of her own photography for a few close friends. She didn’t want to place a minimum order of 500 books or […]