Zabie Fisher

The 100 Daily Must-Reads for Entrepreneurs

Posted August 20, 2007 No Comments

For those of you wondering:  Are there any blogs worth reading?  The answer is yes.
Bootstrapper put together a list of the Top Daily Must-Reads for Entrepreneurs.
The full list is here:  http://www.businesscreditcards.com/bootstrapper/the-100-daily-must-reads-for-entrepreneurs/
And I also wanted to give a shout out to some friends who made the list:
-        Guy Kawasaki – How to Change the World
-        Kelly […]

Zabie Fisher

How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times

Posted August 9, 2007 2 Comments

As I have said many times, writing a book is a great way to grow or even create a business.
Perfect example: I have read excerpts from this book and heard about it everywhere — it has great buzz.  The book is “The 4-Hour Workweek” by Tim Ferriss.
In a recent entry on his blog, Tim explains […]

Zabie Fisher

Make Nice With Bloggers

Posted August 6, 2007 2 Comments

From marketingprofs.com:
Make Nice With Bloggers
Getting a well-established blogger to cover your product or service can be a marketing coup that raises your company’s visibility and leads to sales. But before you dash off stream-of-consciousness pitches to various online celebrities, consider the advice of Toby Bloomberg, who writes the Diva Marketing Blog.
Here are some rules from […]

Zabie Fisher

$50,000 Contest to Help Female Entrepreneur Start a “Dream” Business

Posted July 19, 2007 No Comments

Saw this interesting posting on a contest giving money to a woman starting a business. I have some thoughts on it, which I’ll share after I share the posting from: http://www.youngmoney.com/blog/
Many young entrepreneurs dream about owning their own business but they fail to try because of a lack of financial resources or know-how. A new […]

Zabie Fisher

The Nine Best Story Lines for Marketing

Posted July 16, 2007 No Comments

I’ve been saving this for a while, thinking about it. Again, a great interview in Guy Kawasaki’s blog. It’s an interview with Lois Kelly, author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing.
This is Kelly’s explanation of the top nine types of stories that people like to talk about. “If you’re pitching your company […]

Zabie Fisher

Four Ways That the Best Newsletters Are Like Blogs

Posted June 18, 2007 No Comments

Just read a terrific article titled “Four Ways That the Best Newsletters Are Like Blogs”
by Nick Usborne at MarketingProfs.com.
It’s recommended reading for anyone who writes newsletters. Here’s the full article: http://www.marketingprofs.com/7/usborne33.asp
Here are the four ways:
1. Good newsletters and blogs seek to engage your attention at a personal level
2. Good newsletters and blogs both deliver timely […]

Zabie Fisher

10 Ways to Get a Top 100 Blogger to Link to Your Blog or Web Site

Posted June 4, 2007 No Comments

If anyone is wondering how I got featured on Guy Kawasaki’s blog, take a look at this hilarious list - and guess which technique I used:
http://www.solostream.com/2006/08/14/top-10-ways-to-get-a-technorati-top-100-blogger-to-link-to-your-blog-or-website/

Zabie Fisher

Entrepreneur.com Launches the First Website of Its Kind for the Women’s Business Community with WomenEntrepreneur.com

Posted May 25, 2007 No Comments

(And I’m one of the columnists - PRactical P.R.)
FOR IMMEDIATE RELEASE
Contact: Lisa Murray
Entrepreneur Media Inc.
lmurray@entrepreneur.com
(949) 622-5220
Entrepreneur.com Launches the First Website of Its Kind
for the Women’s Business Community with WomenEntrepreneur.com
(Irvine, CA) May 23, 2007 – Entrepreneur.com, the leading website for entrepreneurs and businesses worldwide, launches a website designed exclusively for the growing women’s business community. WomenEntrepreneur.com […]

Zabie Fisher

CraigsList Founder Has the Coolest Title

Posted May 18, 2007 No Comments

Just read a great blog entry at the Big Marketing Blog. Full entry is here:
http://bigmarketing.wordpress.com/2007/05/17/craigslist-founder-humble-and-humorous/
The blog is about the founder of Craigslist, Craig Newmark, and how humble he is. The best part, to me, is the title he uses on his business card: Full Time Customer Service Representative.
This guy sounds real. And awesome. There’s no […]

Zabie Fisher

New Postal Rates Offer Opportunities for Internet Marketing Companies

Posted May 7, 2007 No Comments

As I have said many times, when something changes (usually negatively), there is always someone who benefits.
The postal rate increase on May 14 has many in the direct marketing industry up in arms (see article at http://www.dmnews.com/cms/dm-news/shows-assns/40933.html)
But in the same article, it’s noted that there is a great deal of interest in e-mail marketing, and […]