PRactical P.R. BlogThe Leader in Small Business Public Relations

JoAnn Hines, the Packaging Diva, wrote a great article on packaging.

Here is an excerpt: Well, we are into the New Year and everyone is making resolutions on how to improve in 08. It’s time to seriously think about your product and it’s packaging, too. Just like we do with our mental, emotional and physical aspects of […]

In the February, 2008 edition of Entrepreneur Magazine there’s a great article from Jay Conrad Levinson and Jeannie Levinson, excerpted from his new book titled “Startup Guide to Guerrila Marketing:  A Simple Battle Plan for First-Time Marketers,” available at Amazon. In the article the authors detail the 7-Sentence Marketing Plan: 

The first sentence tells the purpose of […]

A great blog post from Emergence Marketing details a new survey from the Arketi Group showing that the role of social media in influencing traditional media continues to grow.  Some interesting findings from the survey: 

     * 84% of journalists say they would or already have used blogs as primary or secondary sources

      * 54% of […]

What’s the mistake?  Not building a mailing list. 
Customers must be exposed to a product an average of 7 times before they buy.So, if you don’t have a way to contact a surfer after their first visit to your site, how do you remind them about your product six more times?
To read the full article, […]

I hadn’t been to my local Border’s Books in a while, as (I thought) it paled in comparison to the Barnes & Noble near me.  But I happened to be in the area and decided to pop in. 
I was very impressed with how the store has included lots more “products,” mostly from Paperchase London.  […]

Following are some thoughts on this year’s Gift Guides, as well as my thoughts on what you can do to get in Gift Guides next year.  First of all, as always, COLORFUL IS KEY.  A beautiful, colorful product and/or packaging will always win out over a great product with so-so looks and packaging.  Please don’t […]

This is great stuff. There are over 117 Hours of FREE Downloadable Audio Interviews With Sales, Marketing and Business Success Experts.
Michael Senoff’s www.hardtofindseminars.com is the world’s leading FREE digital audio business library that uses the power of personal interviews and storytelling to capture and relay the advice of world-class business experts. Download free mp3 audio interviews […]

Thanks to everyone who participated in our South Florida workshop.  Many people left with Public Relations plans.  The three points from the workshop that I’d like to share with all of you are: 

You must have a marketing budget.  A general rule of thumb is 2-10% of your projected gross sales for the next 12 months.
You […]

Having sat through too many mind-numbing presentations, I was pleased to read about the 20 slides, 20 seconds each Powerpoint rule, referenced in Seth Godin’s blog, via Dan Pink in Wired.
Here’s Seth’s entry: http://sethgodin.typepad.com/seths_blog/2007/08/pecha-kucha.html

Love this! Just read this on Dane Carlson’s Work at Home Business Opportunities Weblog.  It’s about a woman who sends out 15 emails a day to her e-mail list and has sales of $4 million a year.
Here’s the full article:  http://work-at-home.business-opportunities.biz/2007/08/22/nagging-for-dollars-she-emails-her-list-15-times-per-day/