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Don’t waste another cent on ineffective email marketing!
Think email marketing doesn’t cost you anything?  Think again.  The time involved, and the potential to do damage to your relationships, makes it an expensive proposition.
Many of us make mistakes when we market through e-mail, and we could be creating much better relationships and getting more sales by [...]

This past December, I got one of my clients featured in O (Oprah) Magazine’s gift guide.  The client was able to attribute well over $10,000 in sales in December to that one placement.  One business owner I know attributed over a million dollars in sales from an O Magazine gift guide placement.
You may not know [...]

If I could do anything in the world for no pay, I would probably choose brainstorming. Yes, I love brainstorming. And I am always on the lookout for ways to make brainstorming more effective.
As more and more of us are considering or doing brainstorming over the phone, instead of in person, I wanted to share [...]

What is the value of a good idea?
For those of you who have attended any of my workshops or had consultations with me, you know I think fast, and love to help others with their challenges. Since this will be a group session that I will host and others can participate in, the price is [...]

This is a great example of an email with a Subject Line that made me want to read it, and information that was useful.
Here it is, from Bob Bly
Subject Line:  The Awful Truth About Information Marketing
You are getting this e-mail because you subscribed to it on www.bly.com or because you are one of Bob’s clients, [...]

In the November, 2008 issue of Inc. Magazine, Leslie Richard, owner of The Oko Box, discusses how a negative blog entry resulted in a $20 million lawsuit against her company. 
To summarize, Richard posted an entry at her blog warning other business owners about a “new scam.”  The company she mentioned said that it had lost [...]

Yes, we’re hearing about all the ways that small businesses can and should save money.
But sometimes you have to spend money to make money.
So I asked some small business experts what they considered the one area that a small business should be spending money on right now.
Here are their choices.
Guy Kawasaki, Founder, www.alltop.com:  New product [...]

Have you heard about Twitter but don’t know how to get started, or why it’s important to promote your business?
Join us for a free one-hour teleseminar on Thursday, November 6, 2008, at 2 pm EASTERN.  There are a limited number of openings.  You can sign up at http://zfpr.com.
You’ll learn how to get started on Twitter [...]

JoAnn Hines, the Packaging Diva, wrote a great article on packaging.

Here is an excerpt: Well, we are into the New Year and everyone is making resolutions on how to improve in 08. It’s time to seriously think about your product and it’s packaging, too. Just like we do with our mental, emotional and physical aspects of [...]

In the February, 2008 edition of Entrepreneur Magazine there’s a great article from Jay Conrad Levinson and Jeannie Levinson, excerpted from his new book titled “Startup Guide to Guerrila Marketing:  A Simple Battle Plan for First-Time Marketers,” available at Amazon. In the article the authors detail the 7-Sentence Marketing Plan: 

The first sentence tells the purpose of [...]