Lucky Enough to Get an Award? Don’t Forget the People Who Helped You
Posted April 28, 2009 1 CommentToday one of my colleagues grumbled to me about one of her clients. It seems that my colleague had helped her client grow immeasurably through her P.R. efforts, and the client had won an award.
Sounds good, right? Well the client had the award committee send an invitation to my colleague, asking her to pay for [...]
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Save to del.icio.usWarning: Your Blog Entry Could Lead to a $20 Million Lawsuit
Posted October 27, 2008 11 CommentsIn the November, 2008 issue of Inc. Magazine, Leslie Richard, owner of The Oko Box, discusses how a negative blog entry resulted in a $20 million lawsuit against her company.
To summarize, Richard posted an entry at her blog warning other business owners about a “new scam.” The company she mentioned said that it had lost [...]
My Definition of Wealth – Spontaneity
Posted October 24, 2008 3 CommentsThis week I have had several opportunities to experience my definition of wealth.
Some people define wealth as a certain amount of money in the bank. Others define it as choice. I define it as spontaneity.
For me, spontaneity means that I have flexibility in my schedule so I can take advantage of cool and fun opportunities [...]
The One Thing That Small Business Owners Should Be Spending on Right Now
Posted October 21, 2008 3 CommentsYes, we’re hearing about all the ways that small businesses can and should save money.
But sometimes you have to spend money to make money.
So I asked some small business experts what they considered the one area that a small business should be spending money on right now.
Here are their choices.
Guy Kawasaki, Founder, www.alltop.com: New product [...]
Great Public Relations Opportunity – The Big Idea with Donny Deutsch
Posted October 10, 2008 1 CommentIf you have been watching the Big Idea lately, you know that Donny Deutsch is taking a smart approach to the show. Instead of just focusing on people who are successful, he is asking people to call in and let him know if they need help. Then these people in dire straits are given advice [...]
Great Public Relations Opportunity – The Big Idea with Donny Deutsch
Posted October 10, 2008 1 CommentIf you have been watching the Big Idea lately, you know that Donny Deutsch is taking a smart approach to the show. Instead of just focusing on people who are successful, he is asking people to call in and let him know if they need help. Then these people in dire straits are given advice [...]
Don’t Let Your Small Business Get Stuck With the Bill
Posted October 6, 2008 3 CommentsThe other day I was speaking with one of my P.R. buddies. She told me something that made my blood run cold.
Her biggest client had passed away from a heart attack, unexpectedly. Not only was she grieving, but financially she had to scramble to figure out how to replace that income. But the part that [...]
Zoe the Kindergartner
Posted August 18, 2008 6 CommentsZoe starts kindergarten on Wednesday. Here’s a picture of her from camp this summer.
Update: Here is a picture of Zoe on her first day of kindergarten.
How to Fix a Crummy E-Mail Message
Posted July 24, 2008 5 CommentsIn next week’s newsletter I will be writing more about the power of e-mails (both negative and positive), but now I’d like to provide an annoying e-mail I received (without names to protect the not-so-innocent), and show you how I would change it to make it positive.
I received this first e-mail in response to my [...]
Should You Raise Your Prices Now?
Posted June 16, 2008 3 CommentsEveryone’s worrying about money in this down economy – so why did I recommend to the owner of another P.R. firm that he should raise his retainer fees? Because he does what so few fancy New York firms do – he actually exceeds client expectations by getting lots of national publicity for his clients.
You might [...]
