Zable Fisher

How to Get Products in Holiday Gift Guides

Posted June 26, 2013 by Margie Zable Fisher

Sometimes it can be pretty hard to get your product featured in fourth quarter Holiday Gift Guides.

What can make the process easier?

Starting with a great product.O mag hi2

What Makes a Great Product?

Most people underestimate the importance of a great product.  That’s because if you make or sell a product, you always think it’s great.  But what makes it great to the media is probably very different.  Here is what makes a product newsworthy:

  • A truly new product (just launched in the last few months or about to be launched)
  • Unique, breakthrough product
  • Works well, tastes great, etc. (In most cases the media will test out your product if they are interested in featuring it in a story)
  • Colorful packaging / visually appealing – especially important for visual media
  • Product ties into trends – organic/green, political, etc.
  • Priced right – less than key price points ($100, $50, $25, $10) or priced high if truly a luxury item

If your product can’t be described this way, consider making changes before trying to get publicity.

Learn more about pitching to Holiday Gift Guides, and get a free list of Editorial Calendars (my Secret Weapon), here.

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