PRactical P.R. BlogThe Leader in Small Business Public Relations

I got to watch my daughter’s kindergarten parade at school this morning.  The joys of a flexible schedule!
A picture of Zoe and one of her potential future husbands is here.
Zoe and Tyler 

My friends at the Gab Group are working on this. Check it out:
THE PRODUCERS OF STYLE NETWORK’S #1 HIT SHOWS SPLIT ENDS & PETER PERFECT are looking to create a reality show following the lives of  BOCA RATON/PALM BEACH COUNTY SOCIALITES Think The Hills meets Real Housewives meets Laguna Beach only 10x better!
IF YOU ANSWER […]

In the November, 2008 issue of Inc. Magazine, Leslie Richard, owner of The Oko Box, discusses how a negative blog entry resulted in a $20 million lawsuit against her company. 
To summarize, Richard posted an entry at her blog warning other business owners about a “new scam.”  The company she mentioned said that it had lost […]

This week I have had several opportunities to experience my definition of wealth.

Some people define wealth as a certain amount of money in the bank.  Others define it as choice.  I define it as spontaneity.
For me, spontaneity means that I have flexibility in my schedule so I can take advantage of cool and fun opportunities […]

Yes, we’re hearing about all the ways that small businesses can and should save money.
But sometimes you have to spend money to make money.
So I asked some small business experts what they considered the one area that a small business should be spending money on right now.
Here are their choices.
Guy Kawasaki, Founder, www.alltop.com:  New product […]

Have you heard about Twitter but don’t know how to get started, or why it’s important to promote your business?
Join us for a free one-hour teleseminar on Thursday, November 6, 2008, at 2 pm EASTERN.  There are a limited number of openings.  You can sign up at http://zfpr.com.
You’ll learn how to get started on Twitter […]

During these times, small businesses, including product companies, are trying to cut expenses.  One expense is sending product samples to media outlets, in the hopes of getting editorial coverage, leading to sales. 
There’s not much you can do about the shipping charges, but often the cost of the samples themselves adds up. And many times samples […]

If you have been watching the Big Idea lately, you know that Donny Deutsch is taking a smart approach to the show.  Instead of just focusing on people who are successful, he is asking people to call in and let him know if they need help.  Then these people in dire straits are given advice […]

If you have been watching the Big Idea lately, you know that Donny Deutsch is taking a smart approach to the show.  Instead of just focusing on people who are successful, he is asking people to call in and let him know if they need help.  Then these people in dire straits are given advice […]

The other day I was speaking with one of my P.R. buddies.  She told me something that made my blood run cold.
Her biggest client had passed away from a heart attack, unexpectedly.  Not only was she grieving, but financially she had to scramble to figure out how to replace that income.  But the part that […]