Give ‘Em Something For Free

Posted July 3, 2008 by Margie Zable Fisher

I’m not sure if it’s genetic or not, but it seems like most people are wired to like “free” stuff.

With gas prices out of control, people are scurrying around crazily for deals. So why not offer them some – and grow your business while others are scratching their heads?

Even if it’s part of your existing business development efforts to offer things for free, now is the time to step up your promotion.Here are some ways small businesses are offering things for free – and getting more business:

A free trial of a consumer product media database – from The Gift List

· A free lunch! – Buy one and get one free, at a fancy restaurant – Bova Ristorante, in Boca Raton, FL

· Free shipping on any size order at Crazy For That, an online boutique

· Free Reports – lots of online marketers, including myself, Yanik Silver, and more

As you may realize, all of these free offers are tied to increased sales. So don’t be afraid to offer something for free. Your bank account will thank you!