Zabie Fisher

How to Fix a Crummy E-Mail Message

Posted July 24, 2008 5 Comments

In next week’s newsletter I will be writing more about the power of e-mails (both negative and positive), but now I’d like to provide an annoying e-mail I received (without names to protect the not-so-innocent), and show you how I would change it to make it positive.
I received this first e-mail in response to my […]

Zabie Fisher

Give ‘Em Something For Free

Posted July 3, 2008 No Comments

I’m not sure if it’s genetic or not, but it seems like most people are wired to like “free” stuff.
With gas prices out of control, people are scurrying around crazily for deals.  So why not offer them some – and grow your business while others are scratching their heads?
Even if it’s part of your existing […]