Zable Fisher

Template for Social Media Press Release

Posted April 11, 2008 by Margie Zable Fisher

The folks at SHIFT Communications have created a new kind of press release — a social media press release.  You can see the template here.

I’ve seen this before, and I wonder.  Has any business out there used this template for an actual press release?  Are there any media folks out there who have seen releases like this and do you like this better than traditional press releases or pitches?

Posted in Publicity Subscribe to this Blog

8 comments...What do you think?

  1. Posted by Warner Carter 12th April, 2008 at 10:03 pm

    Margie

    Thank you for providing such a useful tool. Added post to Mixx.com

  2. Posted by Angus Robinson 15th April, 2008 at 10:07 am

    Hi Margie,

    We have released South Africa’s first social media release for Standard Bank’s sponsorship of the Pro20 Cricket Tournament - which is similar to the template from Shift.

    It supports all the other online social and mobile media that we have put together for them, like the Facebook Group, Twitter feed, YouTube channel and the Pro20 blog, as well as mobile IM community interaction.

    It can be found here - http://standardbank.socialmediarelease.co.za/pro20

    The response has been fantastic from both bloggers and online media. Some traditional media have also picked up on it.

    Something that we are enjoying is updating the functionality/layout we have developed for it from the feedback received from site visitors.

    Regards, Angus

  3. Posted by 25 Free Social Media Marketing and SEO Ebooks & White Papers! « Katie’s Blog 28th March, 2009 at 11:44 am

    […] Template for Social Media Press Release | PRactical P.R. Blog […]

  4. Posted by - Free SEO Ebook, White Papers and Social Media Marketing - March - 2009 zulsdesign studio Blog 28th March, 2009 at 10:53 pm

    […] Media 14. New Media, New Influencers, and Implications for the Public Relations Profession 15. Template for Social Media Press Release | PRactical P.R. Blog 16. Social Media and Social Network Starting Points | chrisbrogan.com 17. What is Social Media (PDF […]

  5. Posted by 25 бесплатных книг по SEO и SMO | Болгарский табак 30th March, 2009 at 9:11 am

    […] Template for Social Media Press Release | PRactical P.R. Blog […]

  6. Posted by Debra De-Jong 7th May, 2009 at 1:06 am

    Hi Margie,

    MNR is the latest rage - and I am looking into it. What I like about it, is that it is a “one-stop-shop” for customers and journalists alike. Apart from the news itself, it allows for photos of products or applications, a video to demonstrate or explain, brochures, white papers etc. for easy download. It can have links to the social media and links to specific webpages on the corporate website.

    The downside? The price tag - distributing one release is about $ 4,000…….

    I included a link to one that I like:
    http://www.prnewswire.com/mnr/multivu/32143/

    Debra

  7. Posted by Валерий 7th June, 2009 at 8:33 am

    На Ваш сайт знакомый в аську ссылку кинул. Оказалось ,что не зря :) Понравилось. Тепрь все время читать буду :)

  8. Posted by Гавриил 26th June, 2009 at 10:14 pm

    Познавательно написанно, я наверное бы так не смог.

What do you think? Join the discussion...