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 I sent out this press release with some important keywords, including “sell to Target” and “sell to Wal-Mart”.

I also sent it through a service that allows “anchor text,” or links in the press release, which increases the possibility of search engine pickup.

Here is an example of an SEO-optimized press release:

From:  Margie Zable Fisher, Zable Fisher Public Relations, margie@zfpr.com, (561) 417-0006

For Immediate Release 

Who Says Small Businesses Can’t Sell Products to Big Retailers?

Boca Raton, FL – November 26, 2007 – Small businesses that think they can’t sell to big retailers now have a new resource. A new report titled Skyrocket Your Sales by Getting Your Product on the Shelves at Target, by small business expert Margie Zable Fisher, offers a step-by-step guide to selling to Target stores. 

To get the kind of “insider” information not available elsewhere, Fisher spoke with current and former Target buyers, manufacturers, distributors, licensing companies, sales rep companies, and more.  “They all asked me to present this information anonymously,” she notes, “so you can imagine how difficult it was to obtain.” 

This Special Report has been praised by Guy Kawasaki, as well as small business product makers. Skyrocket Your Sales came about when a client asked Fisher to research how to sell to Target, the nation’s #2 discount chain (behind Wal-Mart), with 2006 revenues of $57.8 billion, that operates more than 1,500 Target and SuperTarget stores in 47 states, as well as an online business called Target.com.

Because public information was impossible to find, Fisher spent hundreds of hours collecting insider, off-the-record, information.  When she realized that other small businesses would find this information about Target useful, she compiled it in a report.

The report retails for $49 and includes the following information: 

• The four steps to sell a product to Target
• What Target is looking for in a vendor
• How licensing can be an option for product makers
• Why packaging is important and what to consider
• How to find distributors* What criteria makes for a winning Target product
• How Sales Representative companies can help sell a product to Target
• A trade show to attend where product makers are almost guaranteed to meet a Target buyer 
• The daily newspaper that almost every Target buyer reads

In addition to the Report on how to sell a product to Target, there are free additional bonus reports, including: 

• A Resource List that includes contact information for Sales Reps, manufacturing, licensing, packaging, patents, EDI, and much more. 
• An interview that shows how to sell to Wal-Mart.

For more information on this report, please visit www.zfpr.com/target.htm. Zable Fisher Public Relations (http://www.zfpr.com/) is the Leader in Small Business Public Relations. 

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