PRactical P.R. BlogThe Leader in Small Business Public Relations

I love resourceful people, especially in business.  Especially in a small business. To me, it’s one of the top qualities every employee should have.
As I was watching Ugly Betty last night, the topic of resourcefulness came up.  When the mother of the publisher of the magazine wanted to do something in the magazine, she was […]

Since going green is so hot in the media, publicity coverage of eco-friendly products on Earth Day makes perfect sense.
Here is a quick sampling of Earth Day coverage:
USA Today did a big spread in the Life Section for Earth Day.  Beauty and fashion products were big winners, including baby clothes by Speesees and Kate Quinn […]

The folks at SHIFT Communications have created a new kind of press release — a social media press release.  You can see the template here.
I’ve seen this before, and I wonder.  Has any business out there used this template for an actual press release?  Are there any media folks out there who have seen releases like […]

 I sent out this press release with some important keywords, including “sell to Target” and “sell to Wal-Mart”.
I also sent it through a service that allows “anchor text,” or links in the press release, which increases the possibility of search engine pickup.
Here is an example of an SEO-optimized press release:
From:  Margie Zable […]