Here are three things you can do right now to increase the public relations value of your home page:
- Put testimonials on your home page. They can be at the top, in the middle, on the sides. As long as they’re there. Because nothing will sell you as well as a great testimonial.
- Include your telephone number. I know some companies don’t like to be called, but if you’re in business, you need to have that option. It’s incredibly frustrating when you want to do business with someone and you can’t find the phone number.
- Add a way to capture e-mail addresses. Whether it’s a free newsletter, special report, discounts or some other enticement, make sure you always have a way to contact visitors who might not make a purchase now, but might eventually if you stay in touch with them.
Digg This!
StumbleIt
Save to del.icio.us
