Public Relations and Gas Prices

Posted March 3, 2008 by Margie Zable Fisher

Since gas prices are going up you’ve probably noticed that the media coverage about how businesses are affected has also gone up. Most of the media coverage is about how increasing gas prices negatively affects businesses. But there are always businesses that do better when gas prices go up. Here are some types of businesses that might do better when gas prices go up:

Online retailers
Food and restaurant delivery services
Mobile businesses that come to you

If your business is doing better, this is a great time to make a publicity pitch. It’s also a great time to increase your promotional activities, and include how clients can save money on gas by buying from you.