Zabie Fisher

What I Learned from Stacey

Posted March 31, 2008 6 Comments

Thanks to all of you for your heartfelt wishes during Stacey’s difficult fight against cancer.

 

Stacey and Zoe last year in Marco Island, FL

Here is what I learned from Stacey:
My sister-in-law Stacey was always larger than life. Literally.  She was a big girl, with a big personality.  Always running to meet friends and do stuff. It’s not […]

Zabie Fisher

Small Business, Eating Out Tax Savings

Posted March 10, 2008 No Comments

I read a great article in Fortune Small Business about overlooked tax deductions. I was intrigued by someone in the article who said she and her partners (who also happen to be family members) hold a monthly dinner at a restaurant, which they treat as an offsite strategic planning meeting (100% deductible) rather than a […]

Zabie Fisher

Public Relations and Your Web Site Home Page

Posted March 10, 2008 No Comments

 Here are three things you can do right now to increase the public relations value of your home page: 

Put testimonials on your home page.  They can be at the top, in the middle, on the sides.  As long as they’re there.  Because nothing will sell you as well as a great testimonial.
Include your telephone number.  […]

Zabie Fisher

Public Relations and Gas Prices

Posted March 3, 2008 No Comments

Since gas prices are going up you’ve probably noticed that the media coverage about how businesses are affected has also gone up. Most of the media coverage is about how increasing gas prices negatively affects businesses.  But there are always businesses that do better when gas prices go up.  Here are some types of businesses that […]

Zabie Fisher

What Blogs are Worth Reading?

Posted March 3, 2008 No Comments

A new site is listing top blogs in all kinds of categories. The ratings are based on layout and usefulness of content. The site is www.blogged.com and I heard about it in a terrific Small Business blog, Small Business Trends. 
Read the entire blog post here.