Zable Fisher

E-Mail Signature Lines and Public Relations

Posted January 28, 2008 by Margie Zable Fisher

I get about 500 e-mails each day, many times from people I don’t know, or from people whose contact information I don’t have memorized. Often these e-mails don’t include telephone numbers or other contact information.  This makes it very hard for me to get back to them if I am out and about. And I know I’m not the only person with this issue. Please include your full contact information in your e-mail signature lines, including your name, your business name, telephone numbers, e-mail address and Web site.  In addition to the basics, there are also other items you should include in your signature line as well, to maximize the Public Relations value of every e-mail contact you make: 

  1. Include your USP so new and existing contacts are reminded of the uniqueness of your business
  2. Give a link to sign up for your newsletter list to increase subscribers
  3. Promote a new book, award or prestigious publicity placement, with a link to view more information

We all spend a lot of time on e-mail each day.  We should make the most of every e-mail contact.

Posted in Public Relations, Publicity Subscribe to this Blog

2 comments...What do you think?

  1. Posted by Samantha 30th January, 2008 at 4:42 pm

    Hello,

    I read your blog, “Email signature lines and Public Relations”. You mentioned that you should always include a USP so new and existing contacts are reminded of the uniquness of the business.

    Could you explain to me what a USP is? I am not familiar with the term.

    I look forward to hearing from you.

    Thank you!
    Samantha

  2. Posted by admin 1st February, 2008 at 10:11 am

    Hi Samantha,

    A USP is the Unique Selling Proposition for you or your business. It’s what makes you unique and different so you can stand out from everyone else.

    Best,
    Margie

What do you think? Join the discussion...