10 Easy Packaging Improvements For More Sales In 2008

Posted January 28, 2008 by Margie Zable Fisher

JoAnn Hines, the Packaging Diva, wrote a great article on packaging.

Here is an excerpt: Well, we are into the New Year and everyone is making resolutions on how to improve in 08. It’s time to seriously think about your product and it’s packaging, too. Just like we do with our mental, emotional and physical aspects of our lives at this time of year, think about improving, updating or changing your product packaging. You want it to mesh with your consumer wants and needs. Consumers are a moving target and what worked last year may not work in the years to come or something may have changed externally that might influence the consumer such as the move to green and environmentally friendly product packaging.Here are 10 simple things you can do to ensure your product packaging is on target and delivers the right message to the right audience.

1) Take an honest look at your product packaging. Is it working to your product’s best advantage? Are there changes that you have put off making due to lack of time or money? Implement a plan to review one product at a time or a family of products if they are interrelated. An important factor to consider when making any changes is the continuity of the brand. Don’t change for change’s sake. That only serves to alienate the customer. Keep in mind that old established brands need refreshing too.
2) Give your product packaging to an outsider to review. Ask someone who knows nothing about your product and your packaging to evaluate it. Ask for an honest opinion of what they like or don’t like and ask what they think might be missing. Ask them to be objective and honest. Many times product developers get caught up in their own opinions and it’s good to get grounded with an outside consumer perspective. NOTE: Be objective about negative opinions. Delve in to the actual reason someone may not like your packaging. Best case scenario hire an expert one who understands packaging and branding intimately. To see the rest of the article, go here: