Marketing Plans Made Easy

Posted January 20, 2008 by Margie Zable Fisher

In the February, 2008 edition of Entrepreneur Magazine there’s a great article from Jay Conrad Levinson and Jeannie Levinson, excerpted from his new book titled “Startup Guide to Guerrila Marketing: A Simple Battle Plan for First-Time Marketers,” available at Amazon. In the article the authors detail the 7-Sentence Marketing Plan:

The first sentence tells the purpose of your marketing.
The second sentence tells your competitive advantage.
The third sentence describes your target audience(s).
The fourth sentence tells what marketing weapons you’ll use.
The fifth sentence explains your niche in the marketplace.
The sixth sentence tells your identity.
The seventh sentence sets your marketing budget as a percentage of your projected gross sales.

The authors says that in 2007 the average U.S. business invested 4 percent of gross revenue in marketing, but they suggest spending more. All in all this is a great way to take a stab at a quick marketing plan.

Read the full article here.