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I get about 500 e-mails each day, many times from people I don’t know, or from people whose contact information I don’t have memorized. Often these e-mails don’t include telephone numbers or other contact information.  This makes it very hard for me to get back to them if I am out and about. And I know […]

JoAnn Hines, the Packaging Diva, wrote a great article on packaging.

Here is an excerpt: Well, we are into the New Year and everyone is making resolutions on how to improve in 08. It’s time to seriously think about your product and it’s packaging, too. Just like we do with our mental, emotional and physical aspects of […]

In the February, 2008 edition of Entrepreneur Magazine there’s a great article from Jay Conrad Levinson and Jeannie Levinson, excerpted from his new book titled “Startup Guide to Guerrila Marketing:  A Simple Battle Plan for First-Time Marketers,” available at Amazon. In the article the authors detail the 7-Sentence Marketing Plan: 

The first sentence tells the purpose of […]

I get frustrated when I read about the animosity between journalists and public relations people.  I really enjoy working with the media, and I thought I’d give an example of how well we get along.  I left a message for a journalist I work with during the week, thinking he was back from vacation.  I […]

As I was reading the January 15, 2008 issue of Bottom Line Personal, I read an article about a man who wrote a book titled, “How Starbucks Saved My Life.”  The book is about this man who was a former $160,000 advertising executive, and by age 63 was divorced, unemployed, nearly broke, and diagnosed with […]

Being recognized as a great place to work has incredible benefits.  Not only is it a great recruiting tool, but people would rather do business with a company that has happy employees. 
This is the second year for the Wall Street Journal’s Top Small Workplaces award, and it’s a great opportunity for small businesses with […]

A great blog post from Emergence Marketing details a new survey from the Arketi Group showing that the role of social media in influencing traditional media continues to grow.  Some interesting findings from the survey: 

     * 84% of journalists say they would or already have used blogs as primary or secondary sources

      * 54% of […]

A few days ago I went to a toy store that many of my friends had been raving about – Learning Express, in
Boca Raton, FL.  I had to get a baby shower gift and wanted to get a few things for my daughter.
 I almost missed the store because it was so small, but I was […]