PRactical P.R. BlogThe Leader in Small Business Public Relations

First let me tell you about the products: 
I have been wearing a great nail polish for about two months – China Glaze VIII – an eggplant color.  Although I get my nails done, occasionally the polish chips, so I wanted to buy my own bottle.  I couldn’t find it anywhere, and finally ordered it […]

Last week, arguably the worst week to try and do business (the week between Christmas and New Year’s), I signed up five new clients, the best numbers I’ve done in my almost seven years in business.  Now, I did have a little help from the WSJ article that featured Zable Fisher Public Relations, but still […]

What’s the mistake?  Not building a mailing list. 
Customers must be exposed to a product an average of 7 times before they buy.So, if you don’t have a way to contact a surfer after their first visit to your site, how do you remind them about your product six more times?
To read the full article, […]

I am really enjoying the book co-written by my friend Sarah Caldicott, titled Innovate Like Edison.   
For those of you who have trouble coming up with ideas, you might get help with the free Edison Innovation Assessment and Blueprint available at http://www.innovatelikeedison.com/.

I hadn’t been to my local Border’s Books in a while, as (I thought) it paled in comparison to the Barnes & Noble near me.  But I happened to be in the area and decided to pop in. 
I was very impressed with how the store has included lots more “products,” mostly from Paperchase London.  […]

Following are some thoughts on this year’s Gift Guides, as well as my thoughts on what you can do to get in Gift Guides next year.  First of all, as always, COLORFUL IS KEY.  A beautiful, colorful product and/or packaging will always win out over a great product with so-so looks and packaging.  Please don’t […]