
Former Teacher – Public Relations and Product Genius
Posted October 19, 2007 by Margie Zable FisherI’ve been hearing about this “squid soap” – it’s gotten lots of publicity. For those of you who haven’t heard of it, here’s the definition from its Web site: SquidSoap, with its patented technology, is designed to teach and train proper hand-washing technique to children. It’s the only liquid-soap dispenser with a specially designed pump that stamps a child’s hand with vegetable dye. It takes about 20 seconds of thorough hand washing to remove the ink mark, leaving the child with clean hands. According to the Web site, the brand was acquired by Airborne this summer. Airborne is probably familiar to many of you, as a best-selling herbal health product for colds. The cool part is that Airborne was created by a former second-grade teacher who was inspired to create it since she was always dealing with germs and colds in the classroom. Although it seems that Squid Soap was created by someone else, it’s a perfect addition to the Airborne company. I love the whole public relations angle – keeping kids free from germs from a former teacher. Now I just need someone to create a toothpaste that leaves vegetable dye on my 4-year-old daughter’s teeth for 2 minutes until she brushes the recommended amount of time. The Web site is www.squidsoap.com.