Public Relations Lessons from the Toy Fiasco
Posted October 5, 2007 by Margie Zable FisherIn today’s USA Today, the cover story in the Money section was titled, “When it comes to toys, buying American is tough.”
The story is about how the anti-China sentiment against toys is strong, but the selection of toys made in the U.S.A. is limited and they’re not necessarily much safer.
This story is the perfect example of a contrarian publicity angle.
After the lead paint safety issue problem, there were lots of articles and blogs that recommended buying toys not manufactured in China. They even listed out names of toy companies that manufacture in the U.S.A. or in places other than China.
The USA Today story gives the contrarian angle that the answer you thought was the right one may not necessarily be right.
That’s just the kind of article that a major newspaper puts on the front page of one of its sections.
So as you think of story angles, consider angles contrary to current headlines. Those are winners almost every time.
If you’d like to see the USA Today article, it’s here: http://www.usatoday.com/money/industries/retail/2007-10-04-toy-fear_N.htm
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