Zabie Fisher

Entrepreneur Magazine 2008 Young Millionaires Contest – Deadline December 15, 2007

Posted October 28, 2007 No Comments

Great public relations and publicity opportunity for young millionaires! 
The winners will be featured in the September, 2008 issue of Entrepreneur Magazine. 
To qualify, you must be the owner-operator of your own company, have sales of $3 million or more in 2007, and be age 39 or younger as of September, 2008.    To apply, send your […]

Zabie Fisher

Great Resource - Audio Interviews with Experts

Posted October 25, 2007 3 Comments

This is great stuff. There are over 117 Hours of FREE Downloadable Audio Interviews With Sales, Marketing and Business Success Experts.
Michael Senoff’s www.hardtofindseminars.com is the world’s leading FREE digital audio business library that uses the power of personal interviews and storytelling to capture and relay the advice of world-class business experts. Download free mp3 audio interviews […]

Zabie Fisher

Jump-Start Your Public Relations and Grow Your Business

Posted October 19, 2007 1 Comment

Thanks to everyone who participated in our South Florida workshop.  Many people left with Public Relations plans.  The three points from the workshop that I’d like to share with all of you are: 

You must have a marketing budget.  A general rule of thumb is 2-10% of your projected gross sales for the next 12 months.
You […]

Zabie Fisher

Former Teacher – Public Relations and Product Genius

Posted October 19, 2007 No Comments

I’ve been hearing about this “squid soap” – it’s gotten lots of publicity.  For those of you who haven’t heard of it, here’s the definition from its Web site: SquidSoap, with its patented technology, is designed to teach and train proper hand-washing technique to children. It’s the only liquid-soap dispenser with a specially designed pump […]

Zabie Fisher

Entrepreneurial Lessons from a Waiter

Posted October 12, 2007 No Comments

I really enjoyed this blog post from Wendy Piersall, titled “Can Waiting Tables Teach You How to be an Entrepreneur?”
The tips are great.  My favorite is this part:
You’re in a Service Business, Period.
The only waiters & waitresses that do well know to put their customers first. And it’s the same in every single business on […]

Zabie Fisher

How to Create a Great Website

Posted October 12, 2007 No Comments

Seth Godin writes a great blog post on how to create a great website.
My favorite points are to offer less info and to adjust them as needed.
His post is here:
http://sethgodin.typepad.com/seths_blog/2007/10/how-to-create-1.html

Zabie Fisher

Public Relations Lessons from the Toy Fiasco

Posted October 5, 2007 No Comments

In today’s USA Today, the cover story in the Money section was titled, “When it comes to toys, buying American is tough.”
The story is about how the anti-China sentiment against toys is strong, but the selection of toys made in the U.S.A. is limited and they’re not necessarily much safer.
This story is the perfect example […]

Zabie Fisher

How to Create Online Press Releases That Get You Business

Posted October 5, 2007 No Comments

Thanks to the Internet, small business owners can now get the kind of visibility that was previously only available to large companies.One important Internet tool business owners can use to gain visibility is online press releases.
Read the rest of this article here: http://zfpr.com/public_relations_article_index.htm

Zabie Fisher

How to Get Target Stores Interested in Selling Your Products

Posted October 1, 2007 No Comments

 
 
By Margie Zable Fisher
Can I share a secret with you?
It’s not all that hard to get Target interested in selling your products.
Why would you want to sell to Target? Well, each of the 1,500 Target stores usually orders at least a half dozen products from each vendor — that’s at least 9,000 sales right out […]