Zable Fisher

David vs. Goliath - Blogger Wins Against Spirit Airlines - Great Public Relations Case Study

Posted September 3, 2007 by Margie Zable Fisher

My Mom alerted me to this great drama. A disgruntled Spirit Airlines customer, Alex Rudloff, blogged about his experience at www.alexrudloff.com.

The second best part is that if you do a Google search on Spirit Airlines, this blog, with a search title of “Do Not Fly Spirit Airlines” comes up as the third natural search listing. 

The best part is the uncaring response from the CEO to another disgruntled customer.  The actual e-mail is included in the response.

Take a look at this blog.  The Internet has truly made it possible for the little guy to take on the big guys.

One comment...What do you think?

  1. Posted by dada 28th September, 2007 at 1:43 pm

    Nice Site!

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