
How Corporate Gift Companies Can Increase Holiday Sales
Posted September 28, 2007 1 CommentNow I’m not exactly in the holiday spirit yet. But if a corporate gift company gave me a big discount, I could get in the mood really quickly.
Why don’t corporate gift companies advertise in October for holiday gift-giving, by including a big discount for people who buy early? This helps companies in several ways:
Allows the […]

Entrepreneur University Logo Needed
Posted September 28, 2007 3 CommentsEvan Carmichael runs a very successful Web site with information that helps entrepreneurs. He is looking for someone to create a logo for him for a new blog.
This should be a great public relations opportunity. More information is available at:
http://www.youngentrepreneur.com/blog/?p=217

Kanye Beats 50 Cent in Sales Publicity Stunt
Posted September 23, 2007 2 CommentsI’ve actually been watching this with interest. It’s a great publicity stunt. My question: Will 50 Cent keep his promise?
(New York) — The battle is over: Kanye wins.
According to Nielsen Soundscan, Kanye West sold 957,000 copies of his “Graduation” album, versus 691,000 copies of 50 Cent’s “Curtis” album.
West told a crowd at the GQ 50th […]

Tips for Optimizing Press Releases
Posted September 23, 2007 No CommentsThanks to the internet, small-business owners can now get the kind of visibility that was previously only available to large companies. And one important tool that’ll help you achieve that goal is the online press release.
To read my full article at Womenentrepreneur.com, go to http://www.womenentrepreneur.com/column/1772.html

Referrals - Respond Like Your Life is on the Line
Posted September 17, 2007 No CommentsRead a great article on referrals in the South Florida Business Journal.
The article was written by Ira Martin, a columnist for the South Florida Business Journal.
Here’s my favorite part:
“Unsolicited referrals come with liabilities that can crush you like a grape in a wine press. So, instead of being crushed like a grape, be fruitful and […]

Public Relations and LinkedIn
Posted September 17, 2007 No CommentsLast Wednesday I was amazed to find a question on LinkedIn ”posted” by Barack Obama. I posted an answer, and was impressed with this P.R. tactic.
It was the first time a presidential candidate had held an event on the LinkedIn site.
Privately held LinkedIn started in 2003 as an online place for business professionals to post their […]

The Best Kind of Book Public Relations
Posted September 9, 2007 No CommentsOver the last couple of days, I have recommended several books to people I’ve spoken with. And when I recommend books, I don’t just say, “Great book.” I say, “Go out and get this book and call me back!”.
The best type of public relations for books, bar none, is word of mouth.

Public Relations and Lunch
Posted September 9, 2007 No CommentsA friend of mine recently asked me to meet with him to discuss his new business. I replied that I would be happy to meet with him. He e-mailed me back, “Ok - it’s your treat this time.”
Now, I’ve known this person for years, but I was still annoyed. Didn’t he know that if you […]

Great Public Relations Article in the Wall Street Journal
Posted September 3, 2007 No CommentsHere is the article we are featured in, regarding our pay for performance public relations program:
http://online.wsj.com/public/article/SB118868242507615706.html
Enjoy!

David vs. Goliath - Blogger Wins Against Spirit Airlines - Great Public Relations Case Study
Posted September 3, 2007 1 CommentMy Mom alerted me to this great drama. A disgruntled Spirit Airlines customer, Alex Rudloff, blogged about his experience at www.alexrudloff.com.
The second best part is that if you do a Google search on Spirit Airlines, this blog, with a search title of “Do Not Fly Spirit Airlines” comes up as the third natural search listing.
The […]