Zabie Fisher

Powerpoint - the 20/20 Rule - Great Marketing Lesson

Posted August 22, 2007 1 Comment

Having sat through too many mind-numbing presentations, I was pleased to read about the 20 slides, 20 seconds each Powerpoint rule, referenced in Seth Godin’s blog, via Dan Pink in Wired.
Here’s Seth’s entry: http://sethgodin.typepad.com/seths_blog/2007/08/pecha-kucha.html

Zabie Fisher

How to Become a Media Favorite

Posted August 22, 2007 No Comments

Want to know the secret of great public relations? Check out my tips on how to get the media to love you.  It’s my current column on womenentrepreneur.com.
Here’s the article:  http://womenentrepreneur.com/column/1630.html

Zabie Fisher

Nagging For Dollars - She Emails Her List 15 Times Per Day

Posted August 22, 2007 No Comments

Love this! Just read this on Dane Carlson’s Work at Home Business Opportunities Weblog.  It’s about a woman who sends out 15 emails a day to her e-mail list and has sales of $4 million a year.
Here’s the full article:  http://work-at-home.business-opportunities.biz/2007/08/22/nagging-for-dollars-she-emails-her-list-15-times-per-day/

Zabie Fisher

The 100 Daily Must-Reads for Entrepreneurs

Posted August 20, 2007 No Comments

For those of you wondering:  Are there any blogs worth reading?  The answer is yes.
Bootstrapper put together a list of the Top Daily Must-Reads for Entrepreneurs.
The full list is here:  http://www.businesscreditcards.com/bootstrapper/the-100-daily-must-reads-for-entrepreneurs/
And I also wanted to give a shout out to some friends who made the list:
-        Guy Kawasaki – How to Change the World
-        Kelly […]

Zabie Fisher

A Case Study on Successful Internet Public Relations

Posted August 20, 2007 1 Comment

Read this on my friend Ron McDaniel’s blog.  Here is the entire entry:
http://blog.buzzoodle.com/index.php/2007/07/23/my-buzz-box-by-laura-stamps/
I bet you’ll learn some new techniques.  I did.

Zabie Fisher

How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times

Posted August 9, 2007 2 Comments

As I have said many times, writing a book is a great way to grow or even create a business.
Perfect example: I have read excerpts from this book and heard about it everywhere — it has great buzz.  The book is “The 4-Hour Workweek” by Tim Ferriss.
In a recent entry on his blog, Tim explains […]

Zabie Fisher

Get Your Product in Holiday Gift Guides

Posted August 8, 2007 No Comments

Right now I am in the middle of intense media pitching for holiday gift guides. 
Holiday gift guides are product roundups that come out in the media in November and December.  These holiday guides offer recommendations for gifts at a time when people are ready to buy and need ideas. Best of all, gift guides usually […]

Zabie Fisher

Make Nice With Bloggers

Posted August 6, 2007 2 Comments

From marketingprofs.com:
Make Nice With Bloggers
Getting a well-established blogger to cover your product or service can be a marketing coup that raises your company’s visibility and leads to sales. But before you dash off stream-of-consciousness pitches to various online celebrities, consider the advice of Toby Bloomberg, who writes the Diva Marketing Blog.
Here are some rules from […]

Zabie Fisher

Business 2.0 and Public Relations

Posted August 4, 2007 No Comments

I read the August 2007 issue of Business 2.0 on an airplane last week. It was one of the few times that I’ve read every single article in a magazine.
The cover story is “The 29 Best Business Ideas in the World.” I have to give credit where it’s due. These were the most interesting stories […]