PRactical P.R. BlogThe Leader in Small Business Public Relations

Dr. Kevin Nunley wrote a nice article on P.R.

Here is my favorite part of the article:

“Large, in-the-news businesses like Amazon.com get coverage for practically any development. Political figures find their words in the media for almost any pronouncement. The local college football team gets press even if there is nothing much to cover.

Your small business can have a much tougher time if you try to approach media the same way big organizations do. Media is almost entirely owned by large conglomerates and staffed by media pros who have never worked in a small business. The overall industry mindset is that big business is news and small business is–well–rarely news.

This all changes, though, if you offer good information or advice that will be helpful to the media outlet’s audience. Newspapers love it when a tax expert offers tips around tax return time. Radio stations get a big kick out of anyone who can keep their audience laughing. TV likes anything that is visual and brings out emotion (hide the keys to a new car in a pool of jello, ask contestants to swim to win, and watch every TV station in town turn out).”

Full article is available here: http://drnunley.com/articles/63.htm