Whole Foods’ New Public Relations Tool - Shorter Lines
Posted June 25, 2007 by Margie Zable FisherI am a regular at Whole Foods. No, I don’t do all of my shopping there. But there are items there that I can’t find anywhere else (Izze, dried peas for my daughter, spelt rotini, etc.).
While scanning the New York Times, I was excited to read an article about short lines at Whole Foods. The full story is here: http://www.nytimes.com/2007/06/23/business/23checkout.html?th&emc=th
The story focused on a Whole Foods store in Columbus Circle (New York) that has line directors, and asks people to line up in a single line so that the line directors can direct them to the next available checkout (instead of being stuck in a line with someone who ends up taking forever).
I love this idea, and wish the Whole Foods in Boca Raton, FL would do that (hint, hint).
The best part is that spending more money at Whole Foods (a given) feels a little less annoying when you know you don’t have to wait long to spend it. A great P.R. angle.
Digg This!
StumbleIt
Save to del.icio.us
