Public Relations Lessons from the Sarah Jessica Parker Launch of Clothing Line in O Magazine

Posted June 18, 2007 by Margie Zable Fisher

Just finished reading another great issue of O Magazine.

I had to comment on the launch of Sarah Jessica Parker’s launch of her under $20 clothing line, Bitten, that was featured on eight prime pages of O Magazine.

First, I looked at the styles. Were they great? Some were, some weren’t. But as my mother would say, for under $20, how can you go wrong?

The best part is that the whole concept of what S.J.P. is doing is a P.R. slam dunk.

Here is a list of the typical story angles covered in the media:

1. New Product / Service
2. Tie-in With Current Trend
3. Holiday
4. Useful Advice
5. Interesting People or Information
6. Controversy
7. Celebrity
8. Fun / Quirky
9. Contests
10. Charity / Sponsorships
11. Awards
12. Free Give-aways

Here are some of the story angles included in this launch:

1. New Product / Service
2. Tie-in With Current Trend
6. Controversy - how can you make such cheap clothes?
7. Celebrity
8. Fun / Quirky

This isn’t the only press S.J.P. has gotten, but who wouldn’t want eight pages in O Magazine? It’s a true P.R. coup. Hats off to S.J.P.