PRactical P.R. BlogThe Leader in Small Business Public Relations

Just read a terrific article titled “Four Ways That the Best Newsletters Are Like Blogs”
by Nick Usborne at MarketingProfs.com.

It’s recommended reading for anyone who writes newsletters. Here’s the full article: http://www.marketingprofs.com/7/usborne33.asp

Here are the four ways:

1. Good newsletters and blogs seek to engage your attention at a personal level

2. Good newsletters and blogs both deliver timely information

3. Good newsletters and blogs expand their readers’ world with outbound links

4. Good newsletters and blogs both invite interaction