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I tell all of my clients that I need .jpgs of them for public relations purposes. Some of my clients have professional photos already done. Many don’t. And they scramble to take one that looks professional. Usually that means that they get a spouse or friend to take the photo.
In that case, I found a […]

I am a regular at Whole Foods. No, I don’t do all of my shopping there. But there are items there that I can’t find anywhere else (Izze, dried peas for my daughter, spelt rotini, etc.).
While scanning the New York Times, I was excited to read an article about short lines at Whole Foods. The […]

Just read a terrific article titled “Four Ways That the Best Newsletters Are Like Blogs”
by Nick Usborne at MarketingProfs.com.
It’s recommended reading for anyone who writes newsletters. Here’s the full article: http://www.marketingprofs.com/7/usborne33.asp
Here are the four ways:
1. Good newsletters and blogs seek to engage your attention at a personal level
2. Good newsletters and blogs both deliver timely […]

Just finished reading another great issue of O Magazine.
I had to comment on the launch of Sarah Jessica Parker’s launch of her under $20 clothing line, Bitten, that was featured on eight prime pages of O Magazine.
First, I looked at the styles. Were they great? Some were, some weren’t. But as my mother would say, […]

Robert Bianco, in Monday’s USA Today said it best: “Mother of mercy, was that the end of Tony?”
After the screen went blank last night for a few seconds, David and I looked at each other. Is that it? I felt like becoming Tony Soprano and knocking off creator David Chase. In the understatement of the […]

I am pretty amazed by the continued comments regarding the information I gave to Guy Kawasaki that he posted in his blog on May 24, 2007, blog.guykawasaki.com - The Top 10 Reasons Why P.R. Doesn’t Work.
Several folks wrote their own lists, and I was impressed with one by Brian Solis, www.briansolis.com, on why P.R. doesn’t […]

If you have ever had trouble coming up with your Unique Selling Proposition (USP), this may be able to help:
http://www.smallbusinessbranding.com/734/why-differentiate-is-a-dirty-word/

If anyone is wondering how I got featured on Guy Kawasaki’s blog, take a look at this hilarious list - and guess which technique I used:
http://www.solostream.com/2006/08/14/top-10-ways-to-get-a-technorati-top-100-blogger-to-link-to-your-blog-or-website/