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What is the toughest publicity placement to get?

One for yourself or your agency, if you own a Public Relations firm.

The media generally hates to include P.R. firms in stories or broadcasts, because it looks like they’re playing favorites, or taking the easy way out, since so many journalists have contacts at P.R. firms.

So I was impressed with some recent placements that featured P.R. firms.

One was about a Las Vegas firm that was on the Apprentice: http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_agency_news/index.html

Another was a recent article in Inc. Magazine, from a PR agency owner, on what makes a good client:

http://www.inc.com/magazine/20070401/salesmarketing-public-relations.html

To take a look at some media coverage of our firm, check out http://www.zfpr.com/press.htm