PRactical P.R. BlogThe Leader in Small Business Public Relations

This is the title of a blog entry from the E-zine Queen, Ali Brown.  You’ll find the full entry here: http://small-business-marketing.blogspot.com/

Follow up is something that I am very familiar with in the Public Relations world.  The E-zine Queen makes a great case for the power of repetition in many areas - including direct mail, newsletters, customer contact, advertising and more.