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This morning’s Palm Beach Post included a front-page Business Section article on well-known Boca Raton, FL insurance salesman Barry Kaye.
Even I was surprised to hear that Kaye has given $20 million to Florida Atlantic University (my MBA alma mater), although they did name the College of Business after him.
Now the university isn’t sure whether or […]

I saw Tamar Geller, life coach for dogs (Oprah’s dogs are some of her clients) on Oprah yesterday.  In today’s USA Today there was a story on her, including information on the new book she has out, “The Loved Dog”.  She founded “The Loved Dog Center,” a doggie day care in Los Angeles, in 1996, […]

Folks, when Oprah covers something on her show, you know it has reached the “tipping point”.  On Friday she had a show on easy ways to be “green” in honor of Earth Day. 
Almost every major publication and news show has been covering “green” stuff lately.  I even got a client of mine, Pulse Pilates of […]

Just read a great blog entry titled “10 rules for your small business home page”: full entry here:  http://www.downloadsquad.com/2007/04/20/10-rules-for-your-small-business-home-page/#comments
It made me nod and cringe (I have to work on a few things).  The one thing I didn’t see that I HATE is when I pull up a Web site and there is audio THAT I […]

I cringed when I read the cover story of our current South Florida Business Journal.
The story was about a well-known, successful mortgage expert.  Known for his radio, TV shows and book, the story was a negative piece about his legal troubles.
The troubles include lawsuits, foreclosures, tax liens and an FBI investigation.
The worst part, in my […]

What is the toughest publicity placement to get?
One for yourself or your agency, if you own a Public Relations firm.
The media generally hates to include P.R. firms in stories or broadcasts, because it looks like they’re playing favorites, or taking the easy way out, since so many journalists have contacts at P.R. firms.
So I was […]

This is the title of a blog entry from the E-zine Queen, Ali Brown.  You’ll find the full entry here: http://small-business-marketing.blogspot.com/
Follow up is something that I am very familiar with in the Public Relations world.  The E-zine Queen makes a great case for the power of repetition in many areas - including direct mail, newsletters, […]

Just read a great article on small business Web sites.  The full article is available here: http://www.smartbiz.com/article/articleview/2061/1/56
The author, Melissa Cartagena, offers several important tips.  Here is a quick summary:

Provide new and comprehensive content on your site, using appropriate keywords
Make sure your Site is easy to navigate
Create pages that boost conversions to leads and/or sales, by […]

Several people have asked me what happened after I wrote about a great P.R. campaign for a new housing development.
Here’s the update:

I got a call last Friday afternoon, by the salesperson for the development.  She said she was setting up appointments to see the development on Sunday.
I asked her where the development was. For the […]

Do-it-yourselfers and P.R. folks, this is for you:
In the April 2, 2007 issue of Bulldog Reporter’s Daily Dog e-newsletter, I read a great article by Dave Lieber, who writes The Fort Worth Star-Telegram’s popular “Watchdog” column.
The title of the article in the Daily Dog is “Storytelling Secrets for PR:  Skip the 5Ws and Pitch Heroes […]