PRactical P.R. BlogThe Leader in Small Business Public Relations

I just wrote a blog about bad breath and service providers.  I’m guessing that some people think, “That chick is obsessive about nice smells.  Most people wouldn’t care about that, so it’s probably not an issue.”

Then I remembered that the key to great word-of-mouth (aka Public Relations) is being able to satisfy your toughest customer.

Yes, it’s nice to have an easy customer.  You know, the one who is willing to pay anything you ask, tolerates whatever you do, does whatever needs to get done, cheerfully and quickly. 

But the real test of a business is being able to satisfy your toughest customer.  The one who challenges you, and expects alot more than most (within reason).  You know, the client in your dental chair who expects you to have clean, fresh, breath, in addition to being great at what you do. Or the business owner who expects his or her accountant to help determine profitability ratios.

So when you have a challenging client, pay attention.  Once you learn to satisfy that client, you’ll know that you can also satisfy your other clients.